Canton of Zurich initiates further promotion of mountain regions and wine-growing areas
The Canton of Zurich wants to continue the promotion of the Zurich mountain region and the wine country within the framework of the New Regional Policy. The focus is on sustainable tourism, marketing regional products and promoting innovation for SMEs.
The Canton of Zurich wants to further promote the Zurich mountain region and the wine country within the framework of the federal government’s New Regional Policy, informs the Cantonal Office for Landscape and Nature in a statement. A corresponding implementation programme focuses on sustainable tourism, the marketing of regional products and the promotion of innovation by SMEs. A total of 6.2 million Swiss francs are to be spent on this between 2024 and 2027.
The Zurich cantonal government has already approved an amount of around 3.3 million Swiss francs. Further funding of CHF 2.4 million is being requested from the federal government. The remaining funds will be provided by the cantons of Thurgau and St.Gallen and the municipalities in the two regions. For the implementation of the projects, the Canton of Zurich is working together with the Zürioberland location promotion agency and ProWeinland. Corresponding service agreements are to be concluded “as soon as the federal government has approved the programme”, according to the statement.
To promote sustainable tourism, the canton wants to position the mountain region and the wine country even more strongly as an excursion and local recreation area. In the marketing of regional products, it is also planned to explore “in the sense of the circular economy” “how material cycles can be closed in the regions”.
SMEs in the Zurich mountain region already have access to innovation promotion, coaching and networking through a supracantonal programme. SMEs in Weinland should also be able to take advantage of these funding opportunities from 2028. The Office for Landscape and Nature explains that the Weinland is working on the corresponding basics.