Confidence in Swiss property is growing
Confidence in the Swiss property market is rising significantly among local residents. EY cites the stable economy, high level of legal certainty and Switzerland’s robust attractiveness as a business location – despite global changes – as the reasons for this.
According to a press release from EY Switzerland, 98 per cent of property investors continue to view the Swiss property market as attractive. The Zurich-based audit and advisory firm reports this in its latest “Property Investment Market Trend Barometer”. Last year, only 93 per cent expressed a positive interest.
For the study, EY surveyed 96 experts and investors who have been actively involved in the Swiss property market in recent years. Of those surveyed, 35 per cent of investors rated the Swiss market as “very attractive” last year; in the new survey, this figure had risen to 46 per cent. Nine out of ten respondents believe that new-build activity can be significantly boosted by simplified, digitalised planning permissions. Three-quarters see digitalisation as a driving force, yet only 16 per cent already use artificial intelligence for their business operations.
Residential property remains in vogue in the top nine centres (Basel, Bern, Geneva, Lausanne, Lugano, Lucerne, St Gallen, Zurich and Zug), whilst demand is lower in rural areas. Demand for office and logistics properties has risen in the centres. Office properties in particular are in greater demand, with a ratio of 58 per cent to 48 per cent (2025). In the logistics sector, the trend remained virtually unchanged: 51 per cent to 52 per cent (2025).
“Geopolitical uncertainties – such as US tariffs, international trade conflicts, the war in Ukraine or global financial market risks – are having an increasing impact on the Swiss property market as exogenous disruptive factors, particularly in centres with a strong international focus,” says Daniel Zaugg, Sector Leader Real Estate, Construction & Building Materials at EY in Switzerland, quoted in the press release. “These effects are reinforcing existing trends towards regional polarisation by widening the gap between highly internationalised markets such as Geneva and Zurich and more domestically oriented regions. Nevertheless, Switzerland remains a politically and economically stable location overall – and in uncertain times even positions itself as a ‘safe haven’ for capital.”