Study sees opportunities for Graubünden tourism in Flexlodges
Overnight stays in tree houses, igloos and converted cable car gondolas are popular with tourists. According to a new study by the Graubünden University of Applied Sciences, the tourism region of Graubünden basically offers the potential for Flexlodges. However, it is not yet exhausted.
Flexible forms of accommodation, so-called flexlodges, could strengthen Graubünden tourism. However, the opportunities that the niche segment offers in addition to the classic accommodation in hotels and holiday apartments have so far hardly been used. According to a press release , scientists from the Institute for Tourism and Leisure at the University of Applied Sciences in Graubünden discovered this on behalf of the Office for Economy and Tourism in Graubünden .
The new forms of accommodation include safari tents and yurts, trailers and buses, as well as sleeping barrels, houseboats and tree houses. They are characterized by their closeness to nature. Compared to hotels and holiday apartments, they offer a better cost/income ratio due to lower investment costs. They also enable operators to react more flexibly to peaks in demand. In addition, Flexlodges appeal to a wide range of target groups. Furthermore, they often provide spectacular and thus particularly media-effective image material for communication and marketing measures.
However, the basic study also shows that the opportunities for innovative business ideas in this area have hardly been exploited to date. Reasons include a lack of orientation for providers and complicated legislation regarding spatial planning. In addition, due to the lack of uniform terms and platforms, the offers are often difficult to find or can only be found by chance. All in all, flexlodges are still not well known.
The scientists therefore recommend the "creation of framework conditions, the promotion of cooperation between the actors involved, the provision of information and the marketing of offers".