ImmoScout24 launches platform for new construction projects
With the official “Go-Live” on June 1, 2021, ImmoScout24 is creating a platform area exclusively for new construction projects. The company has thus achieved a unique solution for the specific marketing of new Swiss buildings. Both advertisers and searchers should benefit from this.
A platform with a clear focus on the specific marketing needs of new construction projects has so far been lacking in the Swiss real estate market. ImmoScout24 closes this gap: From June 1, 2021, real estate professionals and seekers will have a dedicated area for new construction projects on ImmoScout24.ch/Neubau. The company is thus offering all of its marketing strengths for advertising new Swiss buildings.
Targeted addressing of interested parties
The platform guarantees advertisers maximum visibility and targeted prospecting. Searchers benefit from finding suitable offers more quickly. The menu item “New building” is visible to visitors of immoscout24.ch at first glance and refers to the platform for new buildings. New buildings also stand out in the regular search results list with a label. In this way, complete new construction projects or individual residential units can be found even faster and thus sold and rented out more easily. Martin Waeber, COO of Scout24, knows that there is a particular need for the new platform among advertisers: “ImmoScout24 is a strong, trustworthy brand. When customers use our marketing and rental processes, they benefit directly from our reach, ”says Waeber.
Stronger lead performance through AI push
The ImmoScout24.ch/Neubau page strengthens the lead performance of the properties with the latest technology and artificial intelligence. From the start, a data-driven recommendation engine from ImmoScout24's cooperation partner Homsters works in the background. The insertion takes place via the customer's CRM interfaces. To this end, the platform works together with the subsidiary CASASOFT.
Waeber is certain that the project will be crowned with success: “We are accelerating the marketing process, making it more cost-efficient and ensuring transparency. New building developers and agencies have the opportunity to publish an entire project, including individual project websites. In this way, your brand awareness can be expanded in a targeted manner. "
New advisory team for new construction projects
In order to promote the new building platform, ImmoScout24 relies on a strong sales team that was specifically created for the project. «We are very pleased to have Daniel Bruckhoff on board as Head of Sales New Building since April 1, 2021. In this role, Daniel Bruckhoff will be responsible for sales in the area of new buildings, ”said Waeber. As a proven real estate specialist, Bruckhoff has many years of experience in online marketing and most recently worked as a business developer. He leads a sales team of two people. Thanks to the new platform, four jobs have been created so far, and more will follow.