Affordable holiday flats remain scarce in the Alps

Evolène and Goms top the list of the most affordable Alpine destinations analysed for 2026. According to UBS, prices for holiday homes there stand at 6,600 and 6,700 Swiss francs per square metre. At the same time, prices for second homes in the Alps continued to rise across Switzerland in 2025, making affordable locations scarcer.

Among the 35 Swiss Alpine destinations surveyed by UBS, only a few markets will be clearly below the threshold of 10,000 Swiss francs per square metre in 2026. At the lower end of the price rankings are Evolène at 6,600 Swiss francs and Goms at 6,700 Swiss francs per square metre. Both locations thus represent the more affordable end of a segment that is becoming increasingly expensive overall.

The new study also shows that, by 2025, Alpine holiday homes will have become on average just under 4 per cent more expensive. At the top of the price range is Gstaad, at around 25,000 Swiss francs per square metre in the upmarket segment, followed by Engadin/St. Moritz at around 24,000 Swiss francs. Verbier, Andermatt and Zermatt round off the five most expensive markets.

Only a small proportion remain below 10,000 Swiss francs
UBS lists 15 destinations in the price range below 10,000 Swiss francs per square metre. These include, amongst others, Wildhaus, Leukerbad, Flumserberg, Hasliberg, Disentis, Savognin, Ovronnaz, Leysin-Les Mosses and Elm/Braunwald. For buyers, this means that whilst more affordable second homes in the Alps are still available, they are concentrated in a clearly limited number of locations.

Price gap with top locations remains massive
The gap between affordable and top international locations remains wide. Whilst a holiday home in Evolène or Goms can, on paper, still cost well under the million mark, the same size property in Gstaad, St. Moritz or Zermatt costs several times as much. For tourist communities, this disparity is more than just a price comparison. It illustrates the extent to which demand, a shortage of supply and international appeal have pulled individual markets apart.

Further rise expected
UBS anticipates prices continuing to rise in the coming quarters, particularly in Swiss and Italian Alpine destinations. This means that even more affordable Swiss holiday destinations are likely to remain under upward pressure, even though they are starting from a significantly lower level. For property developers, owners and local authorities, this increases the pressure to maintain a balance between supply, infrastructure and the quality of the tourist experience.