Data literacy: a no brainer!
At the 85th Swiss real estate talks recently held in Zurich, it was again confirmed: (demand) data are becoming increasingly important for the construction of real estate. Most of the data is available, but linking, interpreting and using it correctly is the real challenge. The use of "smart" PropTech solutions can help investors and owners to make even better decisions.
“Data is the new gold” – that’s what we’ve been hearing for years. Against the background of an increasing complexity of issues and requirements, data analysts are being recruited in companies across all industries and corresponding teams are being set up. However, data per se does not lead to any solutions. Rather, it is necessary to derive a strategy from it – this not only requires the intelligent linking of data but also appropriate market knowledge and analysis in a specific context.
How can market needs be better determined and suitable living space developed and built? Digitization has created many possibilities for the planning and construction of real estate. With the appropriate tools – for example from Luucy, Archilyse or PriceHubble, to name just a few – processes and decisions along the entire value chain can be simplified and accelerated: from the acquisition of suitable plots of land, through development and marketing, to the management of the properties. AI-based technology is being used more and more here.
The “hard facts” are certainly the basis for data-based evaluations. But developers are also increasingly wanting “soft key figures” to supplement their decisions, for example information on the satisfaction of residents. Ultimately, of course, it is the experience that counts – the best decisions are, as is well known, the ones where the “subjective gut feeling” is right. Because even with the best data, it is always the human who decides in the end.
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