Shaping Zurich’s future: First location day sets new accents

February 2024

The Canton of Zurich organised the "Location Day" for the first time to discuss the further development of Zurich as a business location in cooperation with representatives from business and science. The aim of this initiative was to develop concrete strategies for the sustainable promotion of the location through dialogue and cooperation.

On “Location Day”, an initiative of the Zurich Department of Economic Affairs, leading figures from business, science and the Zurich government came together to formulate joint visions for the future direction of Zurich as a business location. The aim of the event was to identify innovative ideas and measures through constructive dialogue in order to strengthen Zurich as a business location in the long term.

The discussions focussed on the canton’s core strengths, such as its dynamic entrepreneurial landscape, cutting-edge research and education as well as its high-quality infrastructure. In a series of panels and workshops, topics such as technology, skills shortages, business development, mobility and sustainability were explored in greater depth. The workshops generated a large number of proposals that are now to be developed further in order to realise practical solutions for Zurich as a business location.

A study on the attractiveness of the Canton of Zurich as a business location, prepared especially for the “Location Day”, served as a basis for discussion. It analysed key factors influencing the business location and identified both the canton’s strengths and areas with potential for improvement. Based on these findings, the participants were able to address specific areas requiring action and channel them into productive channels.

Due to the positive response and the recognisable need for ongoing exchange between the various sectors, the Department of Economic Affairs has already announced that it will establish the “Location Day” as an annual event. This emphasises the Canton of Zurich’s commitment to further positioning and strengthening itself as an innovative and future-oriented business location.

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