Zurich as an economic magnet

February 2024

Beim ersten «Tag des Standorts» diskutierten Vertreter aus Wirtschaft, Forschung und Politik die Attraktivität Zürichs als Wirtschaftsstandort. Trotz starker Ausgangsposition wurden auch Bereiche für Verbesserungen identifiziert.

A study recently published by the cantonal Office of Economic Affairs (AWI) on Zurich’s attractiveness as a business location compared the canton with international business centres such as Munich and London. The “Location Day” provided a platform to discuss these results and develop further strategies. According to AWI Director Fabian Streiff, although Zurich is in a good position, it faces challenges in the cost environment and a shortage of skilled labour.

An international comparison showed that Zurich performs better than Munich when it comes to recruiting skilled labour, although the shortage of skilled workers is also noticeable here. Discussions revealed that more efficient processing of work permits and better utilisation of domestic potential are necessary to maintain competitiveness.

Another topic was support for start-ups. While some called for more government support, others warned of the consequences of too much regulation through state intervention.

The digitalisation of the healthcare system and the use of artificial intelligence were identified as key areas for the future. A more efficient exchange of data and the implementation of digital processes could not only reduce the workload of medical staff, but also increase the attractiveness of the location for specialists from abroad.

Technology, skilled labour, entrepreneurship, mobility and sustainability were the key topics discussed in workshops. The discussions showed that Zurich has great potential that needs to be exploited, particularly in the areas of sustainability and digitalisation.

The “Location Day” ended with an appeal from Government Councillor Carmen Walker Späh to fully utilise the existing potential and set the right course for the future. The results of the day should serve as a basis for concrete measures to further strengthen Zurich as an attractive business location.

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