Zühlke supports Adtrac with targeted outdoor advertising
The Schlierem-based innovation service provider Zühlke supports the start-up Adtrac. Together they develop a digital platform for target group-specific out-of-home advertising until it is ready for the market.
Zühlke supports the Zurich start-up Adtrac . The aim of the cooperation is the development of a platform for the targeted control, changing content and tracking of digital outdoor advertising until it is ready for the market. According to a press release, the innovation service provider from Schlieren has been at Adtrac's side right from the start with advice and support for further development. This should make the platform ready for the market in a few months.
According to the media release, the idea of Adtrac is to transfer the advantages of the digital world into the classic principle of outdoor advertising. The sensors of the advertising displays should be used to play the most relevant content for the target group in front of the displays. This means that the offer on the advertising space can be adapted precisely for these viewers and their interests based on data about the respective target group. And the customer can follow the progress of his campaign online. According to Adtrac, the web-based campaign tool is used for this. Advertisers can use it to plan their campaigns themselves at any time, follow them live, optimize them and create evaluations.
"Thanks to Zühlke's expertise and the flexible and agile cooperation, we are now there with a market-ready and convincing product," Benjamin Wey, CEO of Adtrac, is quoted as saying. Adtrac was created as a joint venture between Advertima , Fortimo and SPAR , all based in St.Gallen.
After the initial launch on the market, the platform is to be continuously developed and supplemented with new functions.