Visualization solutions: an emotional stimulus

Schweiz, July 2021

As is well known, pictures say more than a thousand words ... Technical possibilities are continuously improving - from 2D to 3D to virtual 360 ° reality - and thus also reinforce the visual appeal of a rental or purchase property.

Whether renting or selling – the demand for visualization solutions in the real estate and construction industry is increasing noticeably. Depending on whether it is an existing property or a new construction project, different solutions are used. With the former, 360 ° tours are often used – increasingly interactive, with the latter often virtual reality solutions – adapted to the property and the target group.

Not every buyer or tenant can imagine an empty room furnished. This is where virtual home staging solutions help to make the sparks jump. With this tool, inexpensive condominiums or rental properties can also be designed in a visually appealing way and thus conveyed more quickly. Further solutions enable the virtual inspection of rooms that are yet to be built. Using stand-alone virtual reality glasses, planning errors can be seen virtually and thus avoided later. In addition, planned trades can be inspected together – for example with the client or architect. The "immersion" and actual experience of the premises gives security and a good feeling.

In addition, there are also complete virtual solutions on the market that digitally map different phases of the real estate cycle: from the outlined project vision and prototyping to visualization concepts for marketing and management.

You can find an overview of quality-checked visualization solutions here:
https://proptechmarket.net/tools

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