TX Group strengthens digital strategy with new digital hub
Tamedia kündigte die Schaffung eines Digital Hubs an, der als zentrales Element die digitale Transformation des Unternehmens vorantreiben soll. Geleitet von Patrick Rexroth als Chief Digital Officer, zielt der Hub darauf ab, die digitalen Kompetenzen von Tamedia zu stärken und dessen Wachstum im digitalen Sektor zu beschleunigen.
On 16 April 2024, Tamedia announced plans for a new digital hub to accelerate the digital transformation within the company. This centre of digital expertise will work directly with the various brands and editorial teams to support the transformation of business processes. The hub will bring together expertise in the areas of product management, experience, reach, artificial intelligence, data analysis and technology.
In the first phase, the Digital Hub is intended in particular to expand the reach of Tamedia’s digital offerings and increase user engagement while maintaining the company’s high journalistic quality standards. By integrating these key functions, Tamedia is emphasising the importance of strong digital presences for the future of the media company.
Patrick Rexroth, who will take up his new role as Chief Digital Officer on 1 May 2024, brings with him extensive experience in the digital economy. Before joining Tamedia, Rexroth held senior digital roles at Yahoo! Germany, the start-up PAKX and most recently at Condé Nast Germany, where he led teams in audience development and global innovation. Together with Regula Marti, Chief Product Officer, and Franz Bürgi, Chief Information Officer, he will set up and manage the Digital Hub.
Jessica Peppel-Schulz, CEO of Tamedia, emphasised the importance of the Digital Hub as a milestone for the company’s digitalisation and expressed optimism about Rexroth’s ability to accelerate Tamedia’s digital transformation. This strategic move positions Tamedia at the forefront of digital media innovation.