Sphery co-founder speaks at GZA Live Talk

Zürich, January 2021

The Greater Zurich Area (GZA) is hosting the next episode of its Live Talk series on January 18. This time Anna Martin-Niedecken, co-founder and CEO of Sphery, could be won as a guest. The start-up combines computer games with sport.

The location marketing organization GZA regularly introduces personalities from the greater Zurich area in its Live Talk series. In the next episode on January 18, Anna Martin-Niedecken, co-founder and CEO of Sphery , will be a guest on the series. She will talk to Reto Sidler, head of communications at GZA.

Sphery develops computer games in which players have to perform physical activities. The goal is to combine games with sports. The start-up's games are based on innovative training concepts. During her appearance at the GZA Live Talk, Martin-Niedecken will explain, among other things, how games can revolutionize the fitness and health industry. She will also talk about the greater Zurich area as a location for innovative start-ups in the gaming sector.

Martin-Niedecken is a sports scientist and, in addition to her work at Sphery, is also a senior researcher at the Zurich University of the Arts . In September she was selected from a list by digitalswitzerland , “BILANZ”, “Handelszeitung” and “Le Temps” among the 100 most important people in Switzerland who are driving digitization in the country.

Interested who want to follow the sequence Talk GZA live, online can register . Registered participants will also be able to ask questions during the event.

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