Senozon helps dealers choose a location
Senozon provides retailers and real estate developers with the basis for making decisions about optimizing their locations. The spin-off from ETH Zurich is now offering free maps that show pedestrian frequencies for each postcode area.
Location and traffic optimization are the core business of the Zurich company Senozon . According to a media release, interested parties can now order a map free of charge online that shows, for a specific postcode area, where pedestrians are particularly frequent during the day. Also included is a map with the pedestrian frequencies of people between 18 and 65 years of age with a medium or high household income.
The spin-off from the Swiss Federal Institute of Technology Zurich ( ETH ) receives numerous inquiries for individual locations, for which this free data product now provides answers: “In times of the Corona, it is even more important for retailers and their advisors to choose the locations cleverly. We are making a contribution with these cards, ”says Senozon sales manager Phillip Kousz.
Senozon also offers other products for a fee, such as areas that cover several postal codes, absolute pedestrian frequencies, other socio-demographics, daily frequencies and catchment areas. The simulation enables not only an analysis of the current situation, but also precise prognoses of the future.
According to the announcement, the basis for the simulations of Senozon are mainly publicly available statistics. The company enriches them by comparing them with real measured values. Sources such as traffic counts, apps and statistics from Google and telecom providers are used for this. The great advantage of the method is that it includes the population of a country including its socio-demographics. "For the first time, this allows target group-specific evaluations and studies with full anonymity."