Schneider Spannagel Architects is now called LUMO
Schneider Spannagel Architects in Döttingen has completely redesigned its brand identity and is now operating as LUMO Architects. In digital media, the individual letters become a moving logo.
The Schneider Spannagel architects' office in Döttingen has had a change in management to review its market presence. After the age-related resignation of a member of the management, the company's appearance was checked. The result was a complete redesign of the brand with a new name and a new, modern logo: LUMO Architekten AG . The down-to-earth architecture firm Schneider Spannagel became LUMO Architects, understood as a contemporary, agile studio.
In amedia release from the advertising agency Megura AG in Baden, which was entrusted with the “total renovation of the brand presence”, it is said that the new name LUMO stands for “light, uncomplicated, modern, open”. That corresponds to the values and working methods of the office as well as the architectural style of the realized buildings.
In addition to the new name and logo, including a new website, Megura also designed letterheads, signage and the like. The lightness and joy of experimentation of the new company, according to Megura, is evident in digital media: The reduced logo allows the distinctive four letters to move around the room, so that new combinations are created over and over again.
LUMO Architects is staying at the old headquarters of the company, which was founded in 1973 and has been redesigned and expanded several times, in Poststrasse in Döttingen.