Reputation Study Construction and Real Estate analyses 42 companies

Zürich, July 2023

In a new study, the swissreputation.group analyses the reputation of 42 companies in the Swiss construction and real estate sector. For this, around 17,500 statements in the media and social media were analysed using artificial intelligence. Implenia, Halter and Steiner are at the top.

In the new 2023 benchmark study on the reputation of construction and real estate companies in Switzerland, Implenia from Opfikon ZH is in first place among construction companies, followed by Halter AG from Schlierem. Steiner from Zurich, Allreal based in Baar ZG and Frutiger in Thun BE follow in the other places, achieving good results overall.

Mobimo from Küsnacht ZH leads the real estate category rankings according to the survey. It is true that second-placed Swiss Prime Site, based in Zug, has significantly greater visibility than Mobimo and achieves similarly good scores. However, due to the lack of statements on the topic of employers, it was not enough for the top spot, according to the statement. Avobis and UBS Asset Management (both Zurich) as well as Fundamenta Group in Zug follow in the other ranks.

The reputation rankings were compiled by the consulting firm swissreputation.group together with the Institute for Management and Economic Research(IMWF). According to the statement, 42 construction companies, general contractors, real estate service providers and real estate owners were examined for this purpose. A total of around 17,500 statements in Swiss media and social media from 1 June 2022 to 31 May 2023 were identified and analysed using artificial intelligence.

The factors product & service, innovation, profitability, sustainability, management and employer shape the good reputation of companies, according to the study. Media-mediated information and communication play an important role in forming opinions.

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