EY attests GZA efficient location marketing
Every franc invested in Greater Zurich Area AG (GZA) location marketing generates around 7.3 francs in additional tax income. Among other things, this finding is provided by the third analysis of GZA activities by the consulting firm EY.
The consulting company EY certifies that the GZA and its partners in the member cantons make a positive contribution to the qualitative and sustainable development of the Zurich economic area. This is the conclusion of the third analysis by EY on the activities of the GZA in the years 2018 to 2021.
According to this analysis and a corresponding media release by GZA, 445 companies from abroad were settled in the Greater Zurich Area during the period mentioned as a result of GZA's location marketing. You created new jobs in 2014. Looking at the entire period analyzed so far since 2009, 9426 new jobs were created directly. According to EY estimates, there were several tens of thousands of jobs indirectly due to so-called multiplier effects.
EY describes the settlement result as "very sustainable": The survival rate of the directly acquired companies is well above the average of all companies founded in Switzerland.
From 2018 to 2021, the new settlements brought tax income of CHF 57 million to the Greater Zurich Area. For the period 2009 to 2021, EY calculated tax income of around CHF 647 million, which is offset by total costs of CHF 89 million. This means that every franc invested in location marketing generates around 7.3 francs in additional tax income.
GZA's proactive and cross-cantonal location marketing has a "positive impact on the development of our common greater Zurich economic area," comments Carmen Walker Späh, President of the GZA Foundation and Zurich Economics Director. That is "very gratifying" because the international competition for the best companies and talents has been fierce for years.