Market digitally. Sell more economically.
In a persistently competitive real estate market, it is not just visibility that determines marketing success, but rather the benefits of the necessary investments. Efficiency, quality of contacts and the shortest possible marketing periods are increasingly becoming the focus of estate agents and property managers. As a leading partner for digital real estate marketing in Switzerland, SMG Real Estate supports real estate professionals in sustainably and measurably increasing the profitability of their budgets.
For over two decades, the Swiss real estate industry has benefited from the performance of established brands such as ImmoScout24, Homegate and Flatfox, which SMG Real Estate continues to develop further. Such platforms have become an integral part of the everyday lives of home seekers and real estate professionals alike. The results in practice are correspondingly clear: In an analysis by management consultants McKinsey, over 90 percent of the agents surveyed rated real estate marketplaces as by far the most cost-efficient marketing channel. Without their use, the successful sale of a property would take around 25 days longer on average, according to the respondents.
To enable this efficiency, SMG Real Estate combines direct access to some of the most widely used real estate platforms in Switzerland with a continuously growing range of data-based products and services. The aim is to generate more qualified leads, shorten marketing times and further reduce the cost per contact request. For real estate agents and property managers, this results in a sustainable competitive advantage: new mandates can be acquired more efficiently, deals can be concluded more quickly and sales and lettings can be realized with a significantly better cost-benefit ratio than would be possible via alternative marketing channels.
In addition to the high reach, SMG’s platforms also impress with strong economic key figures. This is particularly evident in the costs per contact request: according to McKinsey, the platforms operated by SMG Real Estate have the best price-performance ratio in the industry compared to the next largest competitors. Specifically, the costs per qualified contact request are three to four times lower on average. More than half of the buyers surveyed in Switzerland found their dream property on ImmoScout24 or Homegate.
However, it is not only the large number but also the quality of the contacts generated that is a decisive success factor. The McKinsey analysis also shows that advertisements on specialized real estate platforms generate on average twice as many qualified contact requests as comparable offers on other channels. Less wastage and shorter marketing times also have a positive effect on the success and revenue per advertisement.
In addition to the high marketing opportunity, operational efficiency is an equally important driver of economic success. On SMG Real Estate’s platforms, automated and AI-supported advertisement text creation reduces the time required per advertisement by around 14 minutes on average. Intelligent matching algorithms, personalized marketing formats, specific recommendations based on data-based analyses and modern cybersecurity solutions are also used. As a result, real estate offers reach relevant potential buyers faster, in a more targeted and secure manner.
Overall, it is clear that digital real estate marketing delivers its greatest economic benefits where wide reach, meaningful data, intelligent automation and high efficiency consistently work together. The result is more qualified contacts, shorter marketing times, lower costs per inquiry and a sustainable increase in profitability for real estate players.