ASLM Conversations on Economic Development

October 2021

The Swiss Association of Location Management (ASLM) has taken advantage of the "event break" caused by the recent pandemic to review its offers and adapt them to current needs: On November 17, the Association invites you to the first edition of "ASLM Conversations" on economic development theme. It will be possible to participate in this conference, which will last half a day either in presence in Olten or virtually via videoconference, comfortably seated at your desk.

The Swiss Association of Location Management (ASLM) has taken advantage of the “event break” caused by the recent pandemic to review its offers and adapt them to current needs: On November 17, the Association invites you to the first edition of “ASLM Conversations” on economic development theme. It will be possible to participate in this conference, which will last half a day either in presence in Olten or virtually via videoconference, comfortably seated at your desk.

Text and Images: ALSM

In the spring in recent years, the ASLM has organized the «Days of location management». During these events, professionals from location management, economic promotion and the real estate sector, as well as representatives of municipalities, cities and cantons were able to follow reports on specific cases, discuss issues related to the sector, exchange experiences and network. Due to the pandemic, the event could not be organized either in 2020 or even in 2021. The ASLM Council took advantage of this “forced pause” to rethink and completely redesign it. The result is a new series of «ASLM Conversations» which will last half a day: starting from 2021, the Association will organize two events a year – in the fall with a focus on business development, and in the spring on location management. In order to be in step with the times, the events will be hybrid: you can participate both in presence and virtually online, thanks to live streaming.

Reports on practical cases and comparisons of experiences
The first ASLM Conversation on Economic Development will be held at the Capitol cinema in Olten on Wednesday 17 November 2021, from 3 to 7 pm. The event will involve location managers, economic promoters, real estate experts, planners and other interested parties. Three practical use cases with a focus on economic development will be explored, which will provide important information, solutions and strategies to address future challenges.

Stefan Büeler, Head of the Office of Economics and Public Transport of the Canton of Uri, will entertain on the basis of projects such as the tourism development of Andermatt, the Gotthard base tunnel or the training and research institutes, the approach of the Promovimento economic area of the Canton. He will also talk about the procedures and organizational forms that have been successful in practice. Samuel Zuberbühler, Head of Economic Promotion of the City of St. Gallen, will give an overview of the city’s marketing under the provocative title “Sankt ohne Senf” and how they have dealt with current issues, such as the revitalization of the city center. It will also make an overview of the critical issues, to stimulate a discussion on practical situations. Bernard Schmid, CEO of Promove, will offer an overview of the working methods, structure and current issues of an economic development organization in western Switzerland: the Promove association aims to promote the economy of Riviera-Lavaux, a region of the riverside Switzerland of Lake Geneva and in this regard will bring together authorities, companies and other important partners. At the end of the event, a reinforced aperitif, also broadcast in streaming – will give guests the opportunity to discuss among themselves and cultivate their relationships.

Be present on site or live stream
Participants can attend the event in presence at the Capitol cinema in Olten * or online: the entire event will be broadcast in streaming and, thanks to a special platform, it will be possible to interact with the participants also via videoconference. After registering online, attendees will receive a link with which they can access the event via a browser. The event is free for ASLM members. Non-members pay a contribution of CHF 50 and those who join the Association during the event will be reimbursed.


IMPORTANT NOTE FOR PRESENT PARTICIPANTS: The health of attendees and speakers is our top priority. Therefore, only people with a valid Covid certificate and identification document will be admitted. An appropriate check will be made at the entrance to the Capitol cinema.


Further information:
Schweizerische Vereinigung
für Standortmanagement SVSM
Geschäftsstelle
Ricketwilerstrasse 135
8352 Ricketwil (Winterthur)

Telephone 058 255 08 88
www.svsm-standortmanagement.ch


Swiss Association of Location Management (ASLM)
The ASLM has about 90 members active in the sectors of business location management, regional marketing and economic and real estate promotion. The association promotes the exchange of experiences and networking, favoring the exchange of interdisciplinary information. It is committed to creating a link between theory, research and practice and to promoting professionalism in territorial management. Every year the ASLM invites you to participate in the Business Center Management Day, in which prestigious speakers present the most current issues and cases and sector representatives have the opportunity to meet to develop a networking network. Since 2007 the ASLM has been assigning the ASLM Awards to innovative projects in the field of marketing and territorial development and economic promotion, awarding one person as Territorial Manager of the year.

www.svsm-standortmanagement.ch

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