City Pop: New app for microliving
City Pop launches the new app for furnished microliving apartments in Zurich and Lugano. In addition to all relevant services, the app is also a social platform for the City Pop community. Further City Pop Apartments will follow this year in Zurich, Lausanne and Bern. Around 15,000 City Pop Apartments will be added across Europe over the next four years, including in Milan, Amsterdam, Berlin and Paris.
City Pop combines the need for microliving apartments with social living. This is how City Pop differs significantly from other microliving providers. «Our app should meet the needs of our guests and meet the requirements for sustainable living. All services relevant to everyday life can be accessed centrally in one place and are easy to use. We also want to provide tenants with an uncomplicated platform on which they can network and exchange ideas. The aim is to create a real community that helps new tenants to integrate into the respective city, ”explains Manuel Sassella, CEO of City Pop.
Innovation and flexibility
The app is the heart of City Pop and the key to the City Pop apartments and the associated services. For example, the apartment can be viewed autonomously before booking. A time slot can be reserved via the app during which individual access to the apartment is possible. Booking and management of the rental agreement for the apartment, ancillary rooms and services are also carried out directly via the app. City Pop confirms the conclusion of the contract in just under 30 minutes and unlocks the virtual house key. «Last year we focused on creating a new and leaner user interface – using solid, secure and scalable technologies. A brand new, engaging and interactive experience that adapts to the needs of our guests, not the other way around. The focus is on innovation and maximum flexibility, ”says Alex Sassella, City Pop's Chief Technology Officer and responsible for the development of the app. The experiences and needs of the guests are continuously integrated into the further development of the entire City Pop concept via the app's feedback functions and thus also flow into the future design of the houses and apartments.
Community idea in the foreground
In addition to the additional services such as laundry and cleaning service, delivery service or car and bike sharing, the app also offers "house chat" – the opportunity to easily get in touch with neighbors, to meet up and exchange ideas. The “Around you” column shows what offers and activities are available in the area. City Pop's social living concept includes not only virtual, but also physical spaces that are intended to promote exchange, such as common rooms for events and coworking spaces.
City Pop is expanding nationally and internationally
City Pop is the first provider in Switzerland to have developed a holistic microliving concept in which living space, innovative technology and social community ideas go hand in hand. The implementation takes place at national and international level. In Switzerland, the Swiss company offers apartments in Zurich and Lugano. The occupancy rate in the apartments is over 98% on average. Further projects in Lausanne, Zurich, Geneva and Basel are under construction and will be ready for occupancy over the next two years. In addition, City Pop took over around 1,300 apartments in Switzerland and Europe last year, which are currently being converted in accordance with the City Pop concept. Including cities like Milan, Amsterdam, Paris, London, Dublin, Berlin, Frankfurt and Prague. City Pop aims to operate 15,000 apartments in 57 major European cities by 2025.
Further information on City Pop's innovative living concept is available at: www.citypop.com
Download the app from the Apple App Store and the Google Play Store