Castlewood Hotels & Resorts takes over Hotel Royal in Lucerne
Luzern/Beckenried NW - Die Castlewood Hotels & Resorts AG eröffnet das Hotel Royal in Luzern. Bisher betreibt das Unternehmen von Nidwalden aus Schloss- und Landhotels ausschliesslich in Deutschland. Das 1910 im Jugendstil erbaute Hotel Royal ist neu auch Mitglied in der Swiss Hospitality Collection.
Castlewood Hotels & Resorts takes over the Hotel Royal in Lucerne. The Beckenried-based company has so far managed castle and country hotels exclusively in Germany. With the Hotel Royal, built in 1910 in Art Nouveau style, Castlewood is expanding into Switzerland for the first time. The Hotel Royal has 46 rooms and a terrace.
For Castlewood Hotels & Resorts, the house on Lake Lucerne represents “an impressive addition to its collection of exclusive country houses and historic buildings”, according to a media release. “Switzerland is an important pillar in our expansion strategy,” Castlewood CEO Kateryna Smura is quoted as saying. It also stands for “hospitality, timeless elegance and tradition – values that perfectly fit our brand”.
The Hotel Royal is a new member of the Swiss Hospitality Collection, an association for the individual hotel industry. This membership offers a strong partnership as well as more visibility, Castlewood said.
After a strong period of growth from its inception in 2017 to 2019, the company already counted 13 properties among its portfolio. Earlier this year, there were seven, and with the addition of Hotel Royal, there are now nine. “In 2023, we want to grow to 11 hotels. And by 2024, we would like to have 20 hotels,” Smura outlines the ambitious plans to the Zurich hospitality trade portal Hotelinside.