“Zug Mar-a-Lago”

The city of Zug is intervening as a serious bidder in the sale of one of the most exclusive villas on Lake Zug. With a bold offer and a personal letter from City Councillor Urs Raschle to the owner family, it wants to secure an advantage in the competition.

October 2025

At 5,500 square meters, the property is the largest private lakeside property and a one-off in Zug. The luxury villa with an asking price of around 50 million francs has been on the market since the end of June. Due to its splendor and location, it is already being referred to as the “Zug Mar-a-Lago”, alluding to Donald Trump’s famous estate in Florida. According to estate agent Robert Ferfecki, the buyer of this villa is considered the “King of Zug”.

City with strategic interest
The deadline for bids has now expired and the city of Zug is officially one of the contenders. City councillor and finance director Urs Raschle confirmed that the owner family had already contacted the city in the spring. The promise of an offer by the end of September was kept, although details of the amount remain secret.

Personal approach as a trump card
Raschle has gone one step further than just making a bid. He has written a personal letter to the owner family. Although contact is generally made via the estate agents, this letter is intended to emphasize the importance of the purchase project. Raschle emphasizes that even the Zug parliament has instructed the city council to examine the purchase. An emphatic message intended to convey credibility and negotiating strength.

Future prospects for Zug
A property acquisition of this magnitude could give new impetus to the public space. There are plans to expand the Seebad and Theater Casino. Projects that would bring added social and cultural value to the city. The decision on the purchase will be groundbreaking for the future development of Lake Zug and offers Zug the opportunity to make a statement as a modern and innovative location.

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