Zurich convinces as a business location
The majority of Zurich companies are satisfied with the business location. A recent survey shows that transport links, quality of life and a qualified workforce are clear plus points. However, high costs and taxes remain key challenges, with real effects on location decisions.
According to a survey of over 400 companies in the canton of Zurich conducted by the Office of Economic Affairs, 82% rate the location positively, with 22% rating it as “very satisfied” and 60% as “fairly satisfied”. This high level of approval is primarily based on three factors: the excellent transport infrastructure, the high quality of life and the availability of well-trained specialists. Economic stability and political reliability were also cited as locational advantages.
Infrastructure impresses
Of the 24 location factors assessed, infrastructure (71%) and quality of life (55%) were mentioned most frequently as plus points. The labor market followed with 43%. On the other hand, 90% of companies consider the cost environment, in particular rents, wages and regulations, to be a clear disadvantage. Similarly, 64% criticize the tax environment. Zurich ranks last in Switzerland in terms of corporate tax burden.
One in four companies planning to relocate
A quarter of the companies surveyed have thought about moving out of the canton of Zurich in the last five years or have concrete plans to do so. The main driver is the high tax burden. According to statistics, over one percent of Zurich companies relocate to other cantons every year. This trend is in line with the assessment of many companies.
Well positioned in European comparison
The results are also reflected in a comparative European study by the Office of Economic Affairs. In comparison with other European economic regions, Zurich is particularly impressive due to its educational landscape, economic performance and quality of life. The study sees a need for action in areas such as labor market dynamics, innovation promotion and regulatory density.
Location with strengths – but under pressure
The canton of Zurich remains a leading business location with excellent infrastructure, a high quality of life and a competent labor market. At the same time, feedback from companies clearly indicates that the cost and tax environment needs to be adjusted in order to stop migration trends and ensure long-term competitiveness. For decision-makers, this means actively developing location policy before the strengths are overshadowed by structural weaknesses.