TourismusRegion Baden AG takes over management of city com baden
City com baden is handing over operational management to TourismusRegion Baden AG. The association of tradespeople and retailers in the city of Baden wants to make better use of the increasing overlap in urban development, marketing and business promotion.
City com baden is reorganising its management. As of the beginning of August, TourismusRegion Baden AG(TRB) will take over the operational management of the association of traders and retailers in the city of Baden, city com baden announced in a press release. The aim is to ensure “that the increasing intersections in the areas of city centre development, destination marketing and business promotion are optimally utilised”, it continues.
Andrea Protmann from the TRB team will act as managing director of city com baden. She will be available to the members of city com baden as a central point of contact. By handing over the operational management, the board of city com baden will be able to concentrate on representing commercial and political interests in future. As part of the handover of management, Alfredo Biffi is stepping down as managing director and member of the board of city com baden.
Through increased cooperation with TRB, city com baden intends to benefit from the structure, digital expertise and networking of the regional destination organisation. The association sees numerous useful synergies in the connection to the regional economy. In addition, city com baden hopes that the collaboration will result in professional support and strategic development of events, communication, member support and the City Card.