Privera is reorganized for the year 2021
The Privera is taking the new year as an opportunity to make some organizational adjustments. The new "Marketing" area will be created and the "Center Management" area will be renamed "Retail & Site Management".
Privera combines the two complementary services “Letting Management” and “Trading” in the new “Marketing Switzerland” area. Marcel Frick, previously Head of Letting Management Switzerland, is in charge of the newly created organizational unit and thus combines the marketing expertise of the two departments. The rental management, as well as the trade, however, continue to act as an independent strategic service line of Privera.
In addition, the Center Management division was renamed Retail & Site Management as of January 2021. This better reflects the diverse range of services in the area. The management of shopping centers also includes retail marketing, the coordination of tenants' associations and the management of complex areas that include retail, office and residential space. Dieter Sommer says: "We are convinced that these adjustments will help both our customers and our company."