Pestalozzi sees construction as a modern and digital industry
The Pestalozzi Group relies on continuity in times of crisis. That's what Matthias Pestalozzi said in a media talk. The delegate of the board of directors relies on digitization and sees the pen price as an incentive for young people to be interested in construction.
A corporate mission statement has been developed for the Pestalozzi Group. In an interview with “ KMU Magazin ”, Matthias Pestalozzi names the main areas: corporate culture of continuity, development of digitization and networking, and cross-generational corporate management. The delegate of the board of directors to the company's management is quoted as saying that the most interesting and most important aspect of the formulation of the mission statement was the broad discussion with the employees who worked on it in workshop teams. Pestalozzi: "In the end there weren't many differences to the old model, but it is formulated in more detail, especially the topic: How do we work together?" One consequence is that the company has introduced the you culture.
Pestalozzi, who runs the family business founded in 1763 in the ninth generation, emphasizes in the interview the importance of digitization for the company that specializes in trading in everything related to construction. Digitization and networking are a "huge topic, we are constantly working on it". Digitization is important in customer contact. The group has invested a lot in the e-shop in recent years to enable digital orders. Around 40 percent of orders for finished products already go through electronic trading. Digital marketing has also been expanded, with the use of platforms such as LinkedIn or the distribution of a newsletter. According to Pestalozzi, security problems in the digital sector are often underestimated, especially by SMEs. At Pestalozzi, employees are therefore trained on an ongoing basis.
The Pestalozzi Group wanted to motivate young people to train in the building and construction industry with the 39th prize awarded this year for good apprenticeship qualifications. It is often difficult to find apprentices there. The pen prize is awarded in the building envelope, building services, metal construction and metal processing sectors.