New growth momentum through strategic partnership

Pom Group AG is embarking on a new phase of growth together with a long-term investor. The focus is on digitalisation, artificial intelligence and sustainability, driven by technological innovation and an international scaling strategy.

July 2025

With the strategic participation of an entrepreneurial investor, the company is setting the course for the next stage of growth. The new partnership combines capital strength with technological and operational expertise. The aim is to consolidate the company’s market presence in its home market and expand internationally, particularly in the key areas of digitalisation, sustainability and artificial intelligence.

Future-oriented strategy with a clear focus
The new growth strategy focuses on three structural drivers: the digital transformation of the property sector, the industry’s growing role in climate protection and the increasing demand for sustainable, connected living spaces. At the same time, the proven corporate DNA remains intact, with the operational team and all partners staying on board and continuing to run the business.

Technological scaling and international expansion
Internationalisation will begin with the existing presence in Germany and will be expanded through targeted acquisitions. At the same time, the digital service portfolio will be expanded through the development of proprietary products, the automation of customer processes with “Agentic AI” and the strengthening of the team. The strategic partnership creates the necessary room for manoeuvre in terms of technology, personnel and geography.

New opportunities for the German site
There are also new opportunities for the team in Germany. As an agile location within the Group, it benefits from the stability of the company and the opportunities offered by a strategic growth partner. The combination of a proven structure and fresh dynamism should pave the way for successful expansion in a rapidly changing market environment.

More articles