New digital solutions for the real estate market
SMG Real Estate has acquired the Swiss business of immoverkauf 24 as part of an asset deal. The Group is thus strengthening its digital mandate acquisition and supporting Swiss real estate experts in marketing properties more efficiently.
SMG Real Estate, part of the SMG Swiss Marketplace Group, is expanding its portfolio with the acquisition of the Swiss business of immoverkauf24 from Hamburg. According to a press release, the acquisition particularly strengthens the digital acquisition of properties for sale. With this step, SMG Real Estate is strengthening the business base of partnered real estate agents and creating new opportunities to broker real estate more efficiently.
The integration of www.immoverkauf24.ch-Portals will take place as part of an asset deal, meaning that employees will not be taken over or integrated. The real estate platform’s business in Germany and Austria will continue unchanged. According to the press release, the background to the takeover is the highly competitive Swiss residential market, particularly for owner-occupied homes for sale. Acquiring mandates is “more important than ever” for real estate professionals, but is also associated with increasing competition for contacts for prospective sellers.
“With immoverkauf24, we are adding another piece of the puzzle to our existing platform portfolio. The platform fits seamlessly into our strategy of providing real estate agents with the best digital tools throughout the entire marketing process – from the acquisition of new sales mandates to successful completion,” says Martin Waeber, Managing Director of SMG Real Estate
SMG Real Estate already operates ImmoScout24, Homegate and Flatfox. It is part of the SMG Swiss Marketplace Group, a network of digital marketplaces operated by TX Group, Ringier and Mobiliar.