Sustainable holiday concepts receive growth capital

The Swiss private equity company Limestone Capital has acquired 30 per cent of the shares in Nokken, a British provider of ecological hotel cabins. Nokken is using the investment for international market expansion in Europe, the USA and Asia.

Zug/London , August 2025

The Zug-based private equity firm Limestone Capital has acquired 30 per cent of the shares in Nokken, a provider of ecological holiday flats from the UK.

Nokken intends to use the investment to expand its market position in Europe and the USA and to enter the Asian and Austro-Asian markets. The funds will primarily be used to enter into strategic partnerships with landowners and operators, acquire key parts of Nokken’s supply chain and expand sales and marketing capabilities. “The investment is a milestone for Nokken and a validation of our vision for the future of the hospitality industry,” said Nathan Aylott, co-founder of Nokken, in a press release,

Nokken focuses on nature-based experiences that are lower cost, quick to implement and more appealing to guests. The company’s “retreat” model with the modular design of its holiday cabins enables scalable nature experiences while minimising land impact, using ecological materials and avoiding the high infrastructure requirements of conventional construction methods, according to the company.

Limestone Capital is committed to investing in experience-focused platforms with over €1bn AUM (assets under management) in the lifestyle and hospitality sectors. The partial acquisition of Nokken signals the capital firm’s commitment to sustainable businesses in the hospitality industry: “This investment is not just pure capital – it is a partnership based on shared values,” said Grazi Panelli, CEO of Limestone Capital. “Nokken offers meaningful, nature-based experiences without compromising on design or environmental responsibility.”

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