Canton of Zurich gets its own top-level domain
The canton of Zurich offers companies and organizations based in the canton the top-level domain .zuerich for their internet presence. It is intended to symbolize the successful Zurich economic area. Domain owners can benefit from the reputation of the Zurich brand.
The canton of Zurich has secured the administration of the top-level domain .zuerich. The Internet extension will be available to companies and organizations based in the canton from August 30, the cantonal office for economy and labor ( AWA ) informs in a message . With .zuerich, “the canton wants to position the largest economic area in Switzerland clearly and unmistakably in the digital space and in international competition between locations,” explains the AWA.
About .zuerich, companies could “benefit from the excellent reputation of the Zurich brand”, according to thewebsite set up by the canton for the new top-level domain. According to her, the canton of Zurich provides “the greatest economic output and added value in Switzerland”. A .zuerich Internet extension thus strengthens one’s own brand and at the same time indicates that it is anchored in the economic area.
As the registry operator, the canton is responsible for the quality and security of the top-level domain. Sales and support are the responsibility of a number of accredited domain providers. A list of providers and all other information required for registration is provided on the website set up by the canton.