JuCoin opens European headquarters in Baar
JuCoin, the service-oriented cryptocurrency exchange founded in Singapore, is setting a significant milestone in its global expansion strategy: its new European headquarters is being built in Baar, in the heart of Crypto Valley. With an area of 8,000 square meters, the location is set to become the hub for the development of the European market.
By the end of 2025, JuCoin plans to expand the current nine-strong team in Baar to 100 employees, with space for up to 400 employees in total. The focus is on recruiting local talent to ensure both cultural proximity and a deep understanding of the market. The location will be led by CEO Kenny Dan and COO Hugo Teo, who bring extensive experience in the fintech and cryptocurrency sector.
Setting the regulatory course
A key objective is to obtain the MiCA license, which ensures compliance with EU regulations and enables the legal acceptance of clients throughout the EU. In this way, the company aims to create a secure, compliant and trustworthy trading environment for the European market.
Broad-based ecosystem
With the new location, the company is bringing its extensive service and product portfolio to Europe. This includes the blockchain infrastructure JuChain, the social platform JuChat, the entertainment platform JuGame and the hardware solution JuOne. The company is already active in over 30 countries worldwide and serves more than 12 million users.
Significance for Crypto Valley
The move underscores Switzerland’s role as a global innovation hub in the field of blockchain and cryptocurrencies. Baar is thus not only gaining a new employer with international appeal, but also an impetus for the further development of Crypto Valley as a leading competence center for digital financial technologies.