The new surge is primarily driven by the ‘casual search’ segment. According to the Immo-Barometer 2026, the proportion of tenant households that have no firm intention of moving but are monitoring the market rose to 39.8 per cent, up from 37.3 per cent the previous year. This points to a market in which rising housing costs are increasing the pressure to find accommodation, without realistic alternatives being immediately available to many.
For the housing sector, this is more than just a snapshot of sentiment. When 81 per cent of tenants cite rent as the decisive criterion, the scope for choice in terms of floor space, layouts and locations narrows. At the same time, comfort and space remain highly prioritised. Around 58 per cent describe the amount of space as a decisive factor, whilst more than half cite general comfort. Those who develop, renovate or market flats are therefore faced with significantly more cost-conscious households who nevertheless show little willingness to compromise on quality.
Cost pressures meet housing expectations
The growing importance of rent runs parallel to the rise in asking rents. Wüest Partner estimates the increase in the hedonic asking rent index since 2021 at around 18 per cent. Over the same period, the proportion of tenants for whom the rent is the decisive factor in their search rose from 53 to 81 per cent. The price is therefore playing an increasingly decisive role in determining what size of living space is actually affordable and in which sub-markets people are looking.
In addition to the rent, specific flat features continue to matter. Just under half of those surveyed cited a balcony and the floor plan as decisive factors. Also striking is the growing desire for a private washing machine. What was still a secondary consideration for many just a few years ago is now important to a clear majority. The market must therefore provide affordable options without compromising on the amenities relevant to everyday life.
Heat and commuting distance are gaining ground
Priorities are also shifting when it comes to location. Accessibility by public transport remains the most important location criterion. At the same time, the commute is regaining importance. In 2021, it was a decisive factor for 23 per cent of respondents; by 2026, this figure will be back above 40 per cent. Similarly, ambient noise is being viewed more critically, whilst peace and quiet and green spaces are becoming more important.
Summer living comfort has also become noticeably more important. The proportion of tenants who rate indoor temperature as a decisive factor during the summer months has risen from around 20 per cent in 2021 to over 30 per cent in 2026. For owners and property managers, this means a shift in focus. Heat-resilient buildings, functional floor plans and affordable rents will increasingly need to be considered together.
