Fribourg.swiss brand strengthens international position
With the introduction of the fribourg.swiss brand, the Economic Development Agency of the Canton of Fribourg (WIF) is launching a modern, targeted communication platform to strengthen economic visibility on a national and international level. The new identity replaces "Fribourg Network Fribourg" and presents the canton as an attractive location for innovation and excellence.
The canton of Fribourg is sharpening its profile in global competition. With fribourg.swiss, the economic development agency is focusing on a clearer and internationally recognisable brand. The new platform is aimed specifically at companies, investors and innovation players in Switzerland and abroad. Thanks to the official domain extension “.swiss”, the affiliation to Swiss quality standards is emphasised in a compact, accessible and strong brand.
Making excellence visible
“fribourg.swiss is our strategic showcase to the outside world,” says WIF Director Jerry Krattiger. The focus is on companies, educational and research institutions as well as centres of excellence that shape the economy of the canton of Fribourg. Topics such as the bioeconomy, Industry 4.0, life sciences and technology transfer demonstrate the diversity and future viability of the location.
Multi-channel communication for maximum reach
The new brand is already active on all external channels, from the website to newsletters and international LinkedIn activities. The content is distributed worldwide via embassies, consulates and specialist networks. At the same time, the new brand identity also strengthens the internal perception of the economic strengths and creates a shared awareness within the canton.
Visibility and identification
With fribourg.swiss, the canton of Fribourg is opening a new chapter in location marketing. One that focuses on digital clarity, international reach and regional anchoring. The canton’s economic dynamism is thus becoming more visible and more widely recognised, both within and outside Switzerland.