Exclusive destination on Lake Lucerne strengthens presence in India
The Bürgenstock Resort Lake Lucerne is now represented by its new partner agency Aumentar Hospitality in India. This partnership is part of Bürgenstock Hotels AG's endeavours to expand the presence of the resort on Lake Lucerne in the growth market of India.
The traditional Bürgenstock Resort Lake Lucerne hotel is now being represented in India by the Mumbai-based agency Aumentar Hospitality, which specialises in the hotel industry. “We are looking forward to all the unique encounters, events and emotions that this connection will bring to the Bürgenstock”, says the operator in a press release. Bürgenstock Hotels AG goes on to explain that with Aumentar Hospitality, it has a partner at its side “who has an excellent network in India and knows the needs of tour operators, agencies and discerning guests inside out”.
The Nidwalde-based company sees this partnership as part of its strategic endeavours to expand its presence on the Indian market in a targeted manner, “because India is a clear growth market for us”. Demand for exclusive European destinations has been rising steadily for years, particularly in connection with milestone celebrations, i.e. weddings, anniversaries and other special life events.
The region is very well known in the Indian market, not least because of several Bollywood productions that were filmed in and around Lucerne: “The destination is considered the gateway to Switzerland and combines the city, lake and Alps in a very small area – an aspect that is highly valued by Indian guests.”
The 60-hectare hotel and tourism complex above Lake Lucerne comprises a total of 30 buildings. They are located on the Bürgenberg in the municipalities of Stansstad and Ennetbürgen.