Digital brokerage platform expands offering in the skilled trades market
The SIREN GROUP from Freienbach and its HomeBuddy platform are becoming part of the online marketing company QuinStreet. The Californian online marketing company is paying a total of $190 million for SIREN's marketplace for connecting tradespeople with customers.
QuinStreet will integrate HomeBuddy into its offering. The California-based company has announced that it intends to use the SIREN GROUP’s brokerage platform from the canton of Schwyz to add “an important new product line” to its Modernise Home Services platform. The aim is to enable trades companies to achieve “predictable, sustainable business growth”.
QuinStreet also believes that this acquisition will result in an increase in adjusted EBITDA of an estimated £30 million or more in the first twelve months. After that, “already identified synergies” are expected to come into play and lead to “significant growth”. According to the information provided, HomeBuddy generated revenue of approximately $141 million in the twelve months to 30 September 2025.
To achieve the targeted growth, QuinStreet will pay SIREN GROUP $115 million in cash upon closing and an additional $75 million over a four-year period under a share purchase agreement. Further details of the transaction will be provided with the financial results for the first two quarters of 2026, according to the information provided.
QuinStreet expects HomeBuddy to expand its network with new repair and renovation professionals and increase its customer base to more than 2,000 businesses and regional professionals from 30 demanding industries. In addition, HomeBuddy is expected to further strengthen QuinStreet’s foundation for delivering new products and services, most notably the 360 Finance marketplace for financing home renovations.