Construction company W. Schmid AG is now called WSG
W. Schmid AG is now operating under the name WSG. The construction company has adapted its business model and corporate culture as part of digitization. The final point of this development is the rebranding as WSG.
The construction company W. Schmid AG has carried out a rebranding. The company founded in Glattbrugg by Walter Schmid in 1966 now appears as WSG. According to a message on LinkedIn, this is seen as a milestone for the owner-managed SME. Due to the dynamic change caused by digitization, the business model, competencies and company culture have already been adjusted. Now follow the matching modern dress, it says in the message. In addition to the new WSG logo, the generously designed new logo in light green lettering bears the addition “See what will be.” This is intended to signal the “fresh wind” in the traditional company, according to LinkedIn.
The development from the original construction company to today’s WSG is described on the company’s website. The company is active in German-speaking Switzerland, with three offices in Glattbrugg, Zug and Basel and employs around 70 people. WSG is active as an innovative real estate developer and is responsible for the construction of more than 10,000 apartments in the past 55 years.
As a construction company directly at the airport, the airport region around Kloten shaped the orders and customers of W. Schmid AG. Swissair and the hotel chains with their airport hotels are named as regular customers. The company also paid attention to sustainability early on. The first solar facade was built in 1988 and the first apartment building with a Minergie certificate was completed in 1998. In 2016, the world’s first energy self-sufficient apartment building was built by W. Schmid AG.