CH Media joins property portal
CH Media has acquired a 20 per cent stake in the property platform Newhome, thereby contributing media reach and strategic expertise to the further development of the portal. The partnership is aimed at growth in the digital property market, with a clear commitment to transparency, regionality and user focus.
The capital increase at Newhome leads to a redistribution of shares. The 19 participating cantonal banks reduce their stake to 39.25 %, Next Property AG with 536 companies in the property sector now holds 23.35 %, AXA 17.4 % and CH Media joins as a new shareholder with 20 %. The aim is to strengthen the platform as a leading regional property portal in the long term.
Media power meets property expertise
The investment brings together two different but complementary areas of expertise. While Newhome has many years of experience in digital marketing and platform operation, CH Media contributes its media market power and regional roots. This combination is intended in particular to further expand the visibility and relevance of the platform in the market.
A strategic step into a growth market
CH Media is thus further expanding its activities in the digital classifieds business. In addition to job portals, the property sector is now also being tapped into as an attractive growth area. CEO Michael Wanner sees the investment as a consistent element of the corporate strategy and emphasises the potential to expand the user base.
Fairness and partnership
The existing shareholders expressly welcome CH Media’s investment. It remains clear to them that Newhome should grow as a transparent and fair property portal, without selling data, without interfering in transactions and without one-sided pricing. The common goal is to sustainably expand the portal in the service of users.
Strengthening under its own steam
CH Media’s participation is an example of a new phase in the digital property market. Platforms that are supported by cooperation between media companies and industry players are gaining in importance. Newhome is positioning itself as a regionally rooted, independent alternative and is sending out a clear signal against monopolisation in the online property business.