From the field: Why pole position counts in the region

Anyone who wants to market a property knows that visibility is the key to success. In an environment that is becoming increasingly digital with each new day, seconds can make the difference between attracting the attention of potential buyers and the success or failure of your business. With the Regional Highlight product, SMG Real Estate offers a solution that starts exactly where conventional online advertisements reach their limits: with a targeted and particularly effective presence in a clearly defined regional market and entire district.

“I was hesitant at first,” says Rita Jeggli, real estate agent from Central Switzerland and owner of Perfect Living AG. “But after I booked Regional Highlight, I very quickly realized what a difference it makes that our properties are now placed at the top in our region and that visibility is improved as a result. Especially if the property is in a location that is not necessarily searched for at first glance. The inquiries came in noticeably faster, which of course makes me particularly happy!”

The principle is simple but effective: properties advertised with Regional Highlight appear at the top of the search results on ImmoScout24 and Homegate for the duration of the campaign. “In the past, I often had to put my customers off if an advertisement didn’t generate the desired response,” reports Jeggli. “Today, the situation is different.” The exclusivity is particularly attractive, she adds. There are only three places available per district. Anyone who secures one of these benefits from a premium positioning that can make all the difference, particularly due to the intense competitive pressure. “The fact that there are only three spaces per district makes the product particularly attractive for us,” says Jeggli. “It makesPerfect Living AG more visible”.

The offer is flexible: 1, 3, 6 or 12 months are available to choose from. This allows real estate agents to decide whether they want to position a property prominently in the long term or achieve a particularly high level of attention in the short term. “We really appreciate this flexibility,” says Jeggli. “Sometimes a property only needs a brief boost, sometimes we want to keep a prestigious property in the spotlight for longer.”

Regional Highlight is part of SMG Real Estate’s Listing Performance portfolio and complements the Top Listing and Premium Top Listing products. While the latter offers nationwide reach and flexibility, Regional Highlight aims to have a lasting impact on the local market. In a real estate market characterized by strong competition and the recurring challenge of winning hard-fought mandates, Regional Highlight offers a decisive advantage: the right people become aware of an offer at the right time. For real estate agents like Jeggli, this means one thing above all: satisfied customers, faster deals and sustainable growth for their own company.

Interested? You can find more information on how to advertise your properties from pole position here.