Anyone marketing a property wants to reach the right people. With ImmoScout24 and Homegate, SMG Real Estate offers access to two of Switzerland’s best-known real estate platforms. But reach alone doesn’t answer the crucial questions: Will a listing be seen by the right prospective buyers? Which measures are effective? And where can the presentation be improved?
Visibility is just the beginning
Every property and every market region is different. That’s why SMG Real Estate’s Insights Hub helps real estate professionals better understand the performance of their listings. Insights into search performance and visibility, market insights, and benchmarks reveal areas for improvement. Supplemented by optimization tips, a number in the report becomes a concrete basis for decision-making in day-to-day work.
But presentation matters too, because only a complete, appealing listing makes it easier for searchers to navigate and creates an ideal first impression. Through the ongoing development of its platforms and services—including the expansion of the Insights Hub—SMG Real Estate supports professional real estate agents in presenting their properties compellingly and improving their marketing efforts in a targeted manner.
Real estate professionals often work with different systems and sources of information. When data has to be entered multiple times or transferred between applications, it costs time. SMG Real Estate is therefore continuing to expand its digital offerings with the goal of more closely integrating key information and workflows. From property valuation and marketing to handling inquiries, digital services are designed to increasingly simplify day-to-day work.
Turning Inquiries into Sales Opportunities
Not every inquiry is equally well-suited to a property or the next marketing step. For real estate professionals, it is therefore important to quickly categorize leads and follow up on them in a targeted manner. Additional information about interests and search behavior helps prioritize inquiries more effectively and conduct conversations in a more focused way. Upcoming innovations in the real estate ecosystem will provide targeted support for this.
However, the benefits of comprehensive contact management extend beyond the marketing of individual properties. After all, real estate agents are just as busy convincing property owners to entrust them with a listing. This requires thorough preparation and well-founded arguments. Market price estimates, comparable properties, and local information provide a helpful foundation for consulting and acquisition meetings while significantly reducing the time needed for preparation. SMG Real Estate is also continuously expanding its tools and services in this area.
Trust is a fundamental part of successful real estate transactions. Digital agency profiles and details about regional experience on ImmoScout24 and Homegate can help real estate professionals showcase their expertise and provide potential clients with optimal guidance.
Artificial Intelligence Frees Up Time for Personal Consultations
Whether it’s listing properties, preparing for meetings, or handling administrative tasks—many day-to-day real estate tasks are repetitive. This is where artificial intelligence can help. For example, SMG Real Estate’s AI-powered text generation saves about 14 minutes per listing. When dealing with multiple properties, the time saved quickly adds up.
SMG Real Estate is also working on integrating AI-powered response suggestions that take into account the individual context of a property as well as the management team. These can help answer inquiries more quickly and handle recurring correspondence more efficiently. This leaves more time for what really matters: personalized advice that fosters the greatest trust and ensures the best possible success between real estate professionals and their clients.
A Partner for the Next Phase of Development
For real estate agents and property managers, it’s becoming increasingly important to work efficiently and maintain a consistent overview of the impact of their activities. Real estate professionals, in particular, often work with different systems and sources of information. Building on this foundation, SMG Real Estate is constantly evolving its ecosystem to ensure that key information and workflows are integrated as closely as possible. From property valuation and marketing to handling inquiries and showings, digital services can increasingly simplify day-to-day operations. For companies looking to enhance their marketing efforts and free up more time for their clients, SMG Real Estate will continue to be a reliable partner in the future.
Would you also like to take your real estate marketing to the next level? Learn more about SMG Real Estate’s solutions and discover the welcome offer for new clients.
