Location marketing attracts 264 companies to Switzerland
In 2025, cantonal, regional and national location marketing organisations attracted a total of 264 companies to Switzerland. That is 33 more than in the previous year. They have already created 919 new jobs, and the total is expected to reach over 2,687 jobs within three years.
According to a statement from the Conference of Cantonal Economic Affairs Directors, location marketing organisations have attracted 264 new businesses to Switzerland in 2025. These businesses have already created 919 jobs in their first year of operation. This figure is set to rise to a total of 2,687 jobs over the next three years.
This represents significant growth for the cantonal, regional and national location marketing organisations. In the previous year, they had attracted 231 companies, which created 716 new jobs in their first year. This figure is set to rise to 2,135 jobs by 2027. In 2023, 206 companies were newly established, creating 640 jobs in their first year.
Of the 2,025 newly established companies, 60 per cent come from Germany, France, China and the UK. Around 80 per cent operate in the strategic key technologies agreed upon by the federal government, cantons and regions for the years 2024 to 2027. These include the future of healthcare, digital technology, automation, food and the financial sector.
The promotion of Switzerland as a business location is a joint task between the federal government and the cantons. They have commissioned Switzerland Global Enterprise to handle national location marketing.