IKEA expands in Chur and Valais
IKEA Switzerland opens two new locations. In Chur GR, a planning studio will open in the Steinbock shopping center in autumn. In the Valais municipality of Riddes, an IKEA furniture store is scheduled to open in 2023.
IKEA is opening new locations in Switzerland after ten years. There will be a planning studio for customers in Chur and a furniture store of the usual size in Riddes. According to the press release , the 565 square meter planning studio with various model rooms is to open in autumn in the Steinbock shopping center in Chur. It should become a kind of mini-IKEA, it is said. The focus is on the consulting and planning service for visitors and business customers.
At the same time, Spreitbach-based IKEA Schweiz AG will soon be submitting the building permit for its tenth store in the Valais municipality of Riddes. After the announcement of a so-called plan and order point in Bern, the expansion of the two locations is the next step in IKEA Switzerland’s expansion strategy. The most modern and greenest IKEA furniture store in Switzerland is to be built in Riddes. The opening is planned for autumn 2023. The shop will offer a wide range of sustainable products and services on around 23,000 square meters with lots of green space.
“It’s now ten years since we opened the last IKEA store in Switzerland in Rothenburg and thus opened up Central Switzerland. With the planning studio in Chur and the store in Riddes, we are opening up two new markets in Switzerland outside of the cities,” Jessica Anderen, CEO and strategy manager at IKEA Switzerland, is quoted as saying. Today, IKEA has nine furniture stores in all parts of the country and a distribution center in Itingen BL, which handles most of the online sales.
According to the press release, the IKEA planning studio is the first format of its kind in Switzerland. Comparable service points are only available in London, Berlin and Oslo. “We are both pleased and proud that IKEA is now offering its new service format based on selected world cities here in Chur of all places,” Frederick Widl, Head of Real Estate at AXA , is quoted as saying as the landlord.