European network opens up new opportunities for Baden in health tourism
The city of Baden has joined the European Historic Thermal Towns Association (EHTTA). It aims to position itself as a modern cultural and spa town with international appeal. In spring, Baden will be presenting itself alongside other EHTTA members at the ITB Berlin.
The city of Baden has become a new member of the European Historic Thermal Towns Association (EHTTA). According to a statement, its aim is not only to raise awareness of the importance of Baden’s thermal springs, which date back to Roman times, at a European level, but also to foster exchanges with other spas.
Membership facilitates joint projects in cultural, health and medical tourism. With its membership, Baden is positioning itself “clearly as a modern cultural and spa town with international appeal,” Mayor Markus Schneider is quoted as saying in the press release.
TourismusRegion Baden AG is responsible for the operational implementation. “EHTTA membership is much more than just a label for Baden,” Andrea Portmann is quoted as saying. “It is a strategic tool for further developing our positioning in the international market and establishing new partnerships in the field of medical and health tourism,” says the managing director of TourismusRegion Baden.
The EHTTA is delighted to welcome Baden as a new member. “Baden is an important spa town with a strong history and a clear vision for the future,” says Riccardo Mortandello, EHTTA President and Mayor of Montegrotto Terme.
The more than 50EHTTA members in 20 countries now include Baden-Baden and Baden bei Wien, as well as Budapest, Karlsbad, Spa, Vichy and Viterbo.