Aargau wants to attract more companies

Aarau, August 2021

The canton of Aargau wants to step up its measures to attract foreign companies. To this end, joining one of the existing cross-cantonal location marketing organizations should also be examined.

The Aargau government council has presented the task and financial plan for the years 2022 to 2025. It also provides for measures to increase the attractiveness of the business location, including the settlement of new companies. According to the government's embassy, Aargau and its advantages should be made better known to companies abroad. "That is why additional measures should be examined and implemented in this area in order to increase the density of companies in Aargau in the long term."

When it comes to settling in, the canton wants to concentrate primarily on the sectors in which it is already strong today, namely the life sciences and the energy industry. The focus is on industrial companies and industry-related service providers who rely on a highly qualified workforce. The aim is to locate between twelve and 14 companies each year, including six to eight in the two focus industries. In the past year five companies were relocated, three of them in the focus industries. The acquisition strategy is to be developed next year and applied in a selected market from 2023.

According to the embassy, it will be checked as early as 2022 whether the canton should join an existing cross-cantonal organization of location marketing. The canton was one of the founders of the Greater Zurich Area (GZA) in 1999, but later left it. Today, GZA is the largest location marketing organization with nine German and Italian-speaking member cantons, including the three neighboring cantons of Aargau: Solothurn, Zug and Zurich. Aargau also borders the Basel Area Business & Innovation , to which the two Basel cantons and the Jura belong.

With Lucerne, Nidwalden and Obwalden, the Aargau is only one of four cantons that do not belong to any cross-cantonal organization of location marketing. Western Switzerland is organized in the Greater Geneva Bern area , the four cantons of Eastern Switzerland in the St.GallenBodenseeArea .

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