Le 16 avril 2024, Tamedia a annonc\u00e9 la planification d’un nouveau hub num\u00e9rique afin d’acc\u00e9l\u00e9rer la transformation num\u00e9rique au sein de l’entreprise. Ce centre d’expertise num\u00e9rique travaillera directement avec les diff\u00e9rentes marques et r\u00e9dactions afin de soutenir la transformation des processus commerciaux. Le hub r\u00e9unit des expertises dans les domaines de la gestion de produits, de l’exp\u00e9rience, du reach, de l’intelligence artificielle, de l’analyse de donn\u00e9es et de la technologie.<\/p>\n\n\n\n
Dans un premier temps, le Digital Hub doit notamment permettre d’\u00e9tendre la port\u00e9e des offres num\u00e9riques de Tamedia et d’accro\u00eetre l’engagement des utilisateurs, tout en pr\u00e9servant les exigences de qualit\u00e9 journalistique \u00e9lev\u00e9es de l’entreprise. En int\u00e9grant ces fonctions cl\u00e9s, Tamedia souligne l’importance d’une pr\u00e9sence num\u00e9rique forte pour l’avenir de l’entreprise de m\u00e9dias.<\/p>\n\n\n\n
Patrick Rexroth, qui prendra ses nouvelles fonctions de Chief Digital Officer le 1er mai 2024, apporte une vaste exp\u00e9rience dans l’\u00e9conomie num\u00e9rique. Avant de rejoindre Tamedia, Rexroth a occup\u00e9 des r\u00f4les num\u00e9riques de premier plan chez Yahoo ! Germany, la start-up PAKX et, plus r\u00e9cemment, chez Cond\u00e9 Nast Germany, o\u00f9 il a dirig\u00e9 des \u00e9quipes de d\u00e9veloppement d’audience et d’innovation mondiale. Avec Regula Marti, Chief Product Officer, et Franz B\u00fcrgi, Chief Information Officer, il mettra en place et dirigera le Digital Hub.<\/p>\n\n\n\n
Jessica Peppel-Schulz, PDG de Tamedia, a soulign\u00e9 l’importance du Digital Hub en tant que jalon dans la num\u00e9risation de l’entreprise et a exprim\u00e9 son optimisme quant \u00e0 la capacit\u00e9 de Rexroth \u00e0 acc\u00e9l\u00e9rer la transformation num\u00e9rique de Tamedia. Cette \u00e9tape strat\u00e9gique permet \u00e0 Tamedia de se positionner \u00e0 l’avant-garde de l’innovation num\u00e9rique dans les m\u00e9dias.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tamedia announced the creation of a Digital Hub, which is intended to drive the company’s digital transformation as a central element. Led by Patrick Rexroth as Chief Digital Officer, the hub aims to strengthen Tamedia’s digital capabilities and accelerate its growth in the digital sector.<\/p>\n","protected":false},"author":2,"featured_media":88134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[8735,4957],"tags":[1647,17753,46082],"class_list":["post-88139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proptech-fr","category-region-zurich","tag-digitalisierung-fr","tag-innovationszentrum-fr","tag-medientechnologie-fr","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"Tamedia announced the creation of a Digital Hub, which is intended to drive the company's digital transformation as a central element. Led by Patrick Rexroth as Chief Digital Officer, the hub aims to strengthen Tamedia's digital capabilities and accelerate its growth in the digital sector.","autor":"Tamedia","ort":"","bildunterschrift":"","zusammenfassung":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t