{"id":43833,"date":"2022-09-21T12:00:00","date_gmt":"2022-09-21T10:00:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=43833"},"modified":"2022-09-19T10:46:49","modified_gmt":"2022-09-19T08:46:49","slug":"ey-attestiert-gza-effizientes-standortmarketing","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/fr\/ey-attestiert-gza-effizientes-standortmarketing\/","title":{"rendered":"EY atteste de l&#39;efficacit\u00e9 du marketing de localisation de GZA"},"content":{"rendered":"<p class=\"bodytext\">La <a href=\"https:\/\/www.ey.com\/de_ch\/people\/ey-switzerland\" target=\"_blank\" rel=\"noopener\">soci\u00e9t\u00e9 de conseil EY<\/a> certifie que la <a href=\"https:\/\/www.greaterzuricharea.com\/de\" target=\"_blank\" rel=\"noopener\">GZA<\/a> et ses partenaires dans les cantons membres apportent une contribution positive au d\u00e9veloppement qualitatif et durable de l&#39;espace \u00e9conomique zurichois. Telle est la conclusion de la <a href=\"https:\/\/www.greaterzuricharea.com\/sites\/default\/files\/2022-09\/2022-09-07_bericht_zum_ansiedlungserfolg_der_greater_zurich_area_ag_2018-2021_und_2009-2021.pdf\" target=\"_blank\" rel=\"noopener\">troisi\u00e8me analyse<\/a> d&#39;EY sur les activit\u00e9s de la GZA dans les ann\u00e9es 2018 \u00e0 2021.<\/p>\n<p class=\"bodytext\"> Selon cette analyse et un <a href=\"https:\/\/www.greaterzuricharea.com\/de\/news\/der-wirtschaftsraum-zuerich-profitiert-nachhaltig-von-seinem-standortmarketing\" target=\"_blank\" rel=\"noopener\">communiqu\u00e9 de presse<\/a> correspondant de GZA, 445 entreprises \u00e9trang\u00e8res se sont install\u00e9es dans la r\u00e9gion du Grand Zurich au cours de la p\u00e9riode mentionn\u00e9e gr\u00e2ce au marketing de localisation de GZA. Vous avez cr\u00e9\u00e9 de nouveaux emplois en 2014. Si l&#39;on consid\u00e8re l&#39;ensemble de la p\u00e9riode analys\u00e9e jusqu&#39;\u00e0 pr\u00e9sent depuis 2009, 9426 nouveaux emplois ont \u00e9t\u00e9 cr\u00e9\u00e9s directement. Selon les estimations d&#39;EY, il y avait plusieurs dizaines de milliers d&#39;emplois indirectement dus \u00e0 des effets dits multiplicateurs.<\/p>\n<p class=\"bodytext\"> EY d\u00e9crit le r\u00e9sultat du r\u00e8glement comme &quot;tr\u00e8s durable&quot;: Le taux de survie des entreprises directement acquises est bien sup\u00e9rieur \u00e0 la moyenne de toutes les entreprises fond\u00e9es en Suisse.<\/p>\n<p class=\"bodytext\"> De 2018 \u00e0 2021, les nouveaux d\u00e9comptes ont apport\u00e9 un revenu fiscal de 57 millions de francs \u00e0 la r\u00e9gion du Grand Zurich. Pour la p\u00e9riode 2009 \u00e0 2021, EY a calcul\u00e9 un produit fiscal d&#39;environ 647 millions de CHF, qui est compens\u00e9 par des co\u00fbts totaux de 89 millions de CHF. Cela signifie que chaque franc investi dans le marketing de localisation g\u00e9n\u00e8re environ 7,3 francs de recettes fiscales suppl\u00e9mentaires.<\/p>\n<p class=\"bodytext\"> Le marketing de localisation proactif et intercantonal de GZA a un &quot;impact positif sur le d\u00e9veloppement de notre espace \u00e9conomique commun du Grand Zurich&quot;, commente Carmen Walker Sp\u00e4h, pr\u00e9sidente de la Fondation GZA et directrice de l&#39;\u00e9conomie de Zurich. C&#39;est &quot;tr\u00e8s gratifiant&quot; car la comp\u00e9tition internationale pour les meilleures entreprises et talents est f\u00e9roce depuis des ann\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeder in das Standortmarketing der Greater Zurich Area AG (GZA) investierte Franken generiert rund 7,3 Franken zus\u00e4tzliche Steuerertr\u00e4ge. Unter anderem diese Erkenntnis liefert die dritte Analyse der GZA-T\u00e4tigkeit durch das Beratungsunternehmen EY.<\/p>\n","protected":false},"author":2,"featured_media":18007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[743],"tags":[3295,33993,27481,33994,2143,33995],"class_list":["post-43833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-immonews-fr","tag-analyse-fr","tag-beratungsunternehmen-fr","tag-franken-fr","tag-standortmarketing-fr","tag-standortqualitaet-fr","tag-steuerertraege-fr"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"Chaque franc investi dans le marketing de localisation de la Greater Zurich Area AG (GZA) g\u00e9n\u00e8re environ 7,3 francs de recettes fiscales suppl\u00e9mentaires. Ce constat est fourni entre autres par la troisi\u00e8me analyse des activit\u00e9s de GZA par le cabinet de conseil EY.","autor":"mm","ort":"Z\u00fcrich ","bildunterschrift":"","zusammenfassung":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Jeder in das Standortmarketing der Greater Zurich Area AG (GZA) investierte Franken generiert rund 7,3 Franken zus\u00e4tzliche Steuerertr\u00e4ge. 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