{"id":3808,"date":"2019-10-07T16:10:00","date_gmt":"2019-10-07T16:10:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/non-classifiee\/svsm-awards-2019\/"},"modified":"2020-11-17T12:06:34","modified_gmt":"2020-11-17T11:06:34","slug":"svsm-awards-2019","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/fr\/svsm-awards-2019\/","title":{"rendered":"SVSM Awards 2019"},"content":{"rendered":"<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2020\/03\/SVSM-Awards-2019-2.jpg\" alt=\"\" data-id=\"1005\" data-link=\"https:\/\/www.immo-invest.ch\/allgemein\/svsm-awards-2019\/attachment\/svsm-awards-2019-2-2\" class=\"wp-image-1005\" srcset=\"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2020\/03\/SVSM-Awards-2019-2.jpg 900w, https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2020\/03\/SVSM-Awards-2019-2-600x400.jpg 600w, https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2020\/03\/SVSM-Awards-2019-2-300x200.jpg 300w, https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2020\/03\/SVSM-Awards-2019-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"blocks-gallery-item__caption\"> Dans l&#39;ordre habituel: les membres du jury: l&#39;ambassadeur Eric Jakob, chef de la direction du SECO et Sonja Wollkopf Walt, directrice g\u00e9n\u00e9rale de GZA. Laur\u00e9ats: Rolf Geiger, Lattich St. Gallen et Erich Fehr, campagne d&#39;image Willkommeninbiel.ch. Karl Brander, gestionnaire de site de l&#39;ann\u00e9e; Beny Ruhstaller, pr\u00e9sident SVSM; Michael Domeisen, pr\u00e9sident du jury. <\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"560\" src=\"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2020\/03\/2_Beny_Ruhstaller_Praesident_SVSM-1.jpg\" alt=\"\" data-id=\"1006\" data-full-url=\"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2020\/03\/2_Beny_Ruhstaller_Praesident_SVSM-1.jpg\" data-link=\"https:\/\/www.immo-invest.ch\/allgemein\/svsm-awards-2019\/attachment\/2_beny_ruhstaller_praesident_svsm-1\" class=\"wp-image-1006\" srcset=\"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2020\/03\/2_Beny_Ruhstaller_Praesident_SVSM-1.jpg 840w, https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2020\/03\/2_Beny_Ruhstaller_Praesident_SVSM-1-600x400.jpg 600w, https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2020\/03\/2_Beny_Ruhstaller_Praesident_SVSM-1-300x200.jpg 300w, https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2020\/03\/2_Beny_Ruhstaller_Praesident_SVSM-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption class=\"blocks-gallery-item__caption\"> Le pr\u00e9sident du SVSM, Beny Ruhstaller. <\/figcaption><\/figure><\/li><\/ul><\/figure><p class=\"wp-block-paragraph\"> La campagne d&#39;image \u00abBienvenue \u00e0 Bienne\u00bb et le projet \u00abLattich\u00bb \u00e0 Saint-Gall ont re\u00e7u l&#39;un des tr\u00e8s convoit\u00e9s prix SVSM. Karl Brander a \u00e9t\u00e9 honor\u00e9 en tant que gestionnaire de site de l&#39;ann\u00e9e 2019 pour ses services \u00e0 la colonie de Biogen \u00e0 Luterbach \u00e0 Soleure. <\/p><p class=\"wp-block-paragraph\"> Les SVSM Awards sont des r\u00e9compenses lanc\u00e9es par l&#39;Association suisse de gestion de l&#39;emplacement pour des projets particuli\u00e8rement innovants dans les domaines du marketing de l&#39;emplacement, du d\u00e9veloppement de l&#39;emplacement et du d\u00e9veloppement commercial. Dix projets avaient postul\u00e9 pour les prix de cette ann\u00e9e, dont cinq ont \u00e9t\u00e9 nomm\u00e9s par le jury &#8211; et deux ont finalement pu accepter l&#39;un des prix convoit\u00e9s. <\/p><p class=\"wp-block-paragraph\"> <strong>Bienvenue \u00e0 Bienne<\/strong> <br> Un prix SVSM a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 Bienne, la campagne d&#39;image welcomeinbiel.ch a \u00e9t\u00e9 honor\u00e9e. La campagne combat les pr\u00e9jug\u00e9s contre Bienne &#8211; et veut contrer la grave p\u00e9nurie de travailleurs qualifi\u00e9s dans la ville. La campagne vise \u00e0 faire comprendre que le fait qu&#39;un certain emploi se trouve \u00e0 Bienne n&#39;est pas la mauvaise nouvelle, mais la bonne nouvelle. Via une plateforme en ligne, les int\u00e9ress\u00e9s peuvent ainsi contacter plus de 230 v\u00e9ritables habitants de Bienne qui racontent personnellement la vie et le travail dans la ville. Les retours du milieu des affaires ont toujours \u00e9t\u00e9 positifs: la campagne aide \u00e0 recruter des travailleurs qualifi\u00e9s. La campagne est financ\u00e9e conjointement par la ville et le monde des affaires. Michael Domeisen, pr\u00e9sident du jury des SVSM Awards, a salu\u00e9 le projet au nom du jury: \u00abL&#39;approche de la campagne est pragmatique et simple, mais tr\u00e8s efficace; avec un budget minimal. La campagne permet le contact analogique dans un monde num\u00e9rique et relie les deux canaux. De plus, Bienne a fait preuve de courage et de confiance en choisissant une id\u00e9e de campagne non conventionnelle. \u00bb <\/p><p class=\"wp-block-paragraph\"> <strong>Focus pour les industries cr\u00e9atives<\/strong> <br> Le deuxi\u00e8me prix SVSM a \u00e9t\u00e9 attribu\u00e9 au projet \u00abLattich\u00bb \u00e0 Saint-Gall. Ici, un point focal pour les industries cr\u00e9atives est apparu dans le domaine de la gare de fret dans le cadre d&#39;une utilisation temporaire inhabituelle. Un projet de route planifi\u00e9 a emp\u00each\u00e9 une utilisation \u00e0 long terme dans l&#39;une des derni\u00e8res grandes zones de d\u00e9veloppement de la ville de Saint-Gall. La zone doit donc \u00eatre utilis\u00e9e temporairement. Une exp\u00e9rience de trois mois pour utiliser et revitaliser la zone a d\u00e9but\u00e9 au printemps 2016. Au cours des deux ann\u00e9es qui ont suivi, ces phases d&#39;utilisation se sont r\u00e9p\u00e9t\u00e9es chaque printemps. La \u00abp\u00e9riode d&#39;incubation\u00bb a permis de louer enti\u00e8rement le cos avec 48 modules, achev\u00e9 au printemps 2019. <\/p><p class=\"wp-block-paragraph\"> Le d\u00e9veloppement de la zone doit se produire sous un changement constant: vous voulez essayer ce qui fonctionne sur la zone. \u00c0 cet \u00e9gard, c&#39;est une sorte de laboratoire urbain, un champ exp\u00e9rimental \u00e0 horizon relativement long. Ce fut l&#39;un des principaux arguments du jury: \u00abL&#39;utilisation temporaire elle-m\u00eame n&#39;est pas innovante &#8211; mais c&#39;est une tentative d&#39;ouvrir de nouveaux champs dans l&#39;utilisation temporaire. Le \u00abcaract\u00e8re de laboratoire\u00bb pour le d\u00e9veloppement urbain et le long d\u00e9lai de mise en place d&#39;un \u00abincubateur\u00bb sont particuli\u00e8rement remarquables, a d\u00e9clar\u00e9 le pr\u00e9sident du jury Domeisen dans son \u00e9loge fun\u00e8bre. <\/p><p class=\"wp-block-paragraph\"> Les autres nomin\u00e9s &#8211; la plateforme grhome.ch, le projet \u00abZukunft St. Galler Innenstadt\u00bb et le mod\u00e8le 3D Limmatstadt &#8211; n&#39;ont re\u00e7u qu&#39;un certificat. Mais le pr\u00e9sident du jury Domeisen a d\u00e9clar\u00e9: \u00abLa nomination pour un prix SVSM est une r\u00e9alisation remarquable. Dans le cadre d&#39;une comp\u00e9tition d&#39;emplacement extr\u00eamement comp\u00e9titive, des id\u00e9es innovantes et de la prospective sont n\u00e9cessaires &#8211; et tous les candidats l&#39;ont prouv\u00e9. \u00bb <\/p><p class=\"wp-block-paragraph\"> <strong>Karl Brander est manager de site de l&#39;ann\u00e9e<\/strong> <br> Un autre fait saillant de l&#39;\u00e9v\u00e9nement \u00e0 Thoune a \u00e9t\u00e9 le prix du gestionnaire de site de l&#39;ann\u00e9e. Le prix a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 Karl Brander, responsable de la promotion des sites et des implantations dans le canton de Soleure. \u00abSes services pour localiser la soci\u00e9t\u00e9 am\u00e9ricaine de biotechnologie Biogen \u00e0 Luterbach sont extraordinaires. Cette r\u00e9installation a un effet signal qui ne doit pas \u00eatre sous-estim\u00e9 pour la Suisse en tant que lieu de recherche \u00bb, a d\u00e9clar\u00e9 l&#39;ambassadeur Eric Jakob, chef de la direction de la promotion de la localisation du SECO et membre des SVSM Awards, une d\u00e9cision. Sonja Wollkopf Walt, directrice g\u00e9n\u00e9rale du Greater Zurich Area AG (GZA) et \u00e9galement membre du jury, a ajout\u00e9: \u00abKarl Brander a non seulement investi d&#39;innombrables heures de travail pour permettre la cr\u00e9ation de cette entreprise renomm\u00e9e, mais aussi beaucoup de passion et de savoir-faire. Il a d\u00e9plac\u00e9 tous les leviers possibles pour pr\u00e9parer le site pour Biogen. Son soutien non seulement \u00e0 la d\u00e9localisation de l&#39;entreprise, mais aussi aux entreprises d\u00e9j\u00e0 implant\u00e9es sur le site est exemplaire pour tout projet d&#39;investissement \u00e9tranger. \u00bb \u25a0 <\/p>","protected":false},"excerpt":{"rendered":"<p>La campagne d&#39;image \u00abBienvenue \u00e0 Bienne\u00bb et le projet \u00abLattich\u00bb \u00e0 Saint-Gall ont re\u00e7u l&#39;un des tr\u00e8s convoit\u00e9s prix SVSM. Karl Brander a \u00e9t\u00e9 honor\u00e9 en tant que gestionnaire de site de l&#39;ann\u00e9e 2019 pour ses services \u00e0 la colonie de Biogen \u00e0 Luterbach \u00e0 Soleure. Les SVSM Awards sont des r\u00e9compenses lanc\u00e9es par l&#39;Association &#8230; <a title=\"SVSM Awards 2019\" class=\"read-more\" href=\"https:\/\/www.immo-invest.ch\/fr\/svsm-awards-2019\/\" aria-label=\"En savoir plus sur SVSM Awards 2019\">Lire la suite<\/a><\/p>\n","protected":false},"author":1,"featured_media":2856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22303],"tags":[1257,1258,976],"class_list":["post-3808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-suisse","tag-awards2019-fr","tag-schweizerische-vereinigung-fuer-standortmanagement-fr","tag-svsm-fr"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"\u00c0 la mi-septembre, l&#39;Association Suisse de Gestion de Localisation SVSM a reconnu des projets particuli\u00e8rement innovants dans les domaines de la localisation et de la commercialisation au cin\u00e9ma Rex de Thoune.","autor":"Alexandra Vogel, Leiterin Gesch\u00e4ftsstelle SVSM","ort":"","bildunterschrift":"","zusammenfassung":"","bild_im_grid":false,"gallerie":null,"newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"La campagne d&#039;image \u00abBienvenue \u00e0 Bienne\u00bb et le projet \u00abLattich\u00bb \u00e0 Saint-Gall ont re\u00e7u l&#039;un des tr\u00e8s convoit\u00e9s prix SVSM. Karl Brander a \u00e9t\u00e9 honor\u00e9 en tant que gestionnaire de site de l&#039;ann\u00e9e 2019 pour ses services \u00e0 la colonie de Biogen \u00e0 Luterbach \u00e0 Soleure. 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