{"id":18475,"date":"2021-06-21T12:20:54","date_gmt":"2021-06-21T10:20:54","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=18475"},"modified":"2021-06-21T12:20:57","modified_gmt":"2021-06-21T10:20:57","slug":"proptech-les-3-moteurs-de-reussite-les-plus-importants","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/fr\/proptech-les-3-moteurs-de-reussite-les-plus-importants\/","title":{"rendered":"PropTech : les 3 moteurs de r\u00e9ussite les plus importants"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Selon le Gartner Hype Cycle, chaque nouvelle technologie est initialement soumise \u00e0 des attentes \u00e9lev\u00e9es ou exag\u00e9r\u00e9es. Apr\u00e8s un \u00ab&nbsp;cycle de d\u00e9ception&nbsp;\u00bb suit une \u00ab&nbsp;phase d&rsquo;illumination&nbsp;\u00bb, \u00e0 partir de laquelle des solutions surgissent alors \u00e0 un niveau de productivit\u00e9 qui augmente de mani\u00e8re r\u00e9aliste. La science des donn\u00e9es, les robots et les drones, la r\u00e9alit\u00e9 virtuelle et augment\u00e9e ou l&rsquo;intelligence artificielle ne sont que quelques-unes de ces technologies de base. La blockchain est l&rsquo;un des derniers d\u00e9clencheurs de battage technologique. Nous verrons des d\u00e9veloppements prometteurs et des cas d&rsquo;utilisation dans ces domaines au cours des prochaines ann\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Le d\u00e9fi pour une entreprise PropTech est de d\u00e9velopper un mod\u00e8le commercial ou un produit ou un service r\u00e9ussi avec le potentiel de r\u00e9solution de probl\u00e8mes et l&rsquo;\u00e9volutivit\u00e9 correspondants \u00e0 partir de l&rsquo;une de ces technologies de base. Dans ce contexte, on entend souvent des termes comme SaaS ou DSaaS. Le \u00ab&nbsp;Software as a Service&nbsp;\u00bb (SaaS) est un mod\u00e8le de service cloud dans lequel les applications et les donn\u00e9es sont situ\u00e9es dans le cloud et donc sur les serveurs du fournisseur de PropTech. Avec \u00ab Data Science as a Service \u00bb (DSaaS), les donn\u00e9es fournies au cloud sont trait\u00e9es par le fournisseur, analys\u00e9es \u00e0 l&rsquo;aide d&rsquo;un algorithme et renvoy\u00e9es au client sous forme de conclusions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Mais ce n&rsquo;est qu&rsquo;un c\u00f4t\u00e9 de la m\u00e9daille. Les entreprises \u00e9tablies du secteur immobilier doivent \u00e9galement reconna\u00eetre la valeur ajout\u00e9e de ces produits et services et \u00eatre pr\u00eates \u00e0 les payer. Le moteur pour les entrepreneurs immobiliers sera certainement le c\u00f4t\u00e9 co\u00fbt et efficacit\u00e9, mais aussi ou surtout les besoins de leurs clients. Quiconque aligne son mod\u00e8le commercial sur une m\u00e9gatendance &#8211; telle que la durabilit\u00e9, les m\u00e9gadonn\u00e9es ou les travaux futurs &#8211; n&rsquo;a fondamentalement pas tort ici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Vous pouvez en savoir plus sur les mod\u00e8les commerciaux r\u00e9ussis ici :<br> https:\/\/proptechmarket.net\/loesungen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Was braucht es grunds\u00e4tzlich, um als Startup im Bereich Digitalisierung der Immobilienwirtschaft erfolgreich zu sein? Das ist einerseits die zugrundeliegende Technologie und andererseits das entsprechende Gesch\u00e4ftsmodell \u2013 gest\u00fctzt von einem Megatrend mit grossem Nachfragepotential.<\/p>\n","protected":false},"author":2,"featured_media":18471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[743,8735],"tags":[1647,10567,879,9128,872,3931,2175,2002,2236,7940,7023,10568,2237],"class_list":["post-18475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-immonews-fr","category-proptech-fr","tag-digitalisierung-fr","tag-gartner-hype-cycle-fr","tag-immobilienwirtschaft-fr","tag-immoinnovation-fr","tag-immoinvest-fr","tag-immonews-fr","tag-innovation-fr","tag-news-fr","tag-proptech-fr","tag-proptechmarket-fr","tag-start-up-2-fr","tag-sucess-drivers-fr","tag-technologie-fr","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"Que faut-il fondamentalement pour r\u00e9ussir en tant que startup dans le domaine de la num\u00e9risation du secteur immobilier\u00a0? D&#39;une part, il s&#39;agit de la technologie sous-jacente et, d&#39;autre part, du mod\u00e8le commercial correspondant - soutenu par une m\u00e9gatendance \u00e0 fort potentiel de demande.","autor":"PropTechMarket","ort":"Schweiz","bildunterschrift":"","zusammenfassung":"","bild_im_grid":false,"gallerie":null,"newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Was braucht es grunds\u00e4tzlich, um als Startup im Bereich Digitalisierung der Immobilienwirtschaft erfolgreich zu sein? 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