{"id":168739,"date":"2026-10-30T09:00:00","date_gmt":"2026-10-30T08:00:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=168739"},"modified":"2026-10-28T09:59:13","modified_gmt":"2026-10-28T08:59:13","slug":"zug-verliert-aeltere-schweizer-an-den-wohnungsdruck","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/fr\/zug-verliert-aeltere-schweizer-an-den-wohnungsdruck\/","title":{"rendered":"Zug perd des Suisses \u00e2g\u00e9s en raison de la pression immobili\u00e8re"},"content":{"rendered":"\n\n<p class=\"wp-block-paragraph\">Cette pression s&rsquo;exerce sur un march\u00e9 qui ne laisse gu\u00e8re de marge de man\u0153uvre depuis des ann\u00e9es. En mati\u00e8re de logements vacants, Zoug figure parmi les villes les plus touch\u00e9es par la p\u00e9nurie en Suisse, tandis que le gouvernement lui-m\u00eame cite la longueur des proc\u00e9dures d&rsquo;urbanisme, les recours, la raret\u00e9 des terrains constructibles et la baisse de la rentabilit\u00e9 comme freins \u00e0 la cr\u00e9ation d&rsquo;une nouvelle offre.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">La situation devient particuli\u00e8rement d\u00e9licate pour les m\u00e9nages \u00e2g\u00e9s. Apr\u00e8s le d\u00e9part \u00e0 la retraite, les revenus professionnels diminuent, tandis que l\u2019all\u00e8gement fiscal li\u00e9 \u00e0 une faible imposition a moins d\u2019impact qu\u2019au cours de la vie active. Dans le m\u00eame temps, le niveau des loyers reste \u00e9lev\u00e9. Dans un canton o\u00f9 la concurrence pour les logements est particuli\u00e8rement forte, cette situation peut m\u00eame devenir insoutenable pour une grande partie de la classe moyenne sup\u00e9rieure.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Une strat\u00e9gie du logement pour rem\u00e9dier \u00e0 une situation critique<br><\/strong>Le canton de Zoug tente de prendre des mesures pour y rem\u00e9dier. La strat\u00e9gie de politique du logement 2030 vise \u00e0 cr\u00e9er davantage de logements et davantage de logements abordables. Elle pr\u00e9voit notamment des consultations en vue d\u2019une densification dans les quartiers de maisons individuelles, des adaptations de la loi sur l\u2019am\u00e9nagement du territoire et des constructions, ainsi qu\u2019une zone sp\u00e9ciale \u00e0 dur\u00e9e limit\u00e9e destin\u00e9e \u00e0 permettre la cr\u00e9ation d\u2019un nombre aussi \u00e9lev\u00e9 que possible de logements suppl\u00e9mentaires. Dans cette \u00ab zone blanche \u00bb, au moins 40 % des logements doivent \u00eatre abordables.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">La volont\u00e9 politique est l\u00e0, mais l\u2019effet dans le temps reste incertain. La r\u00e9vision partielle de la loi sur l\u2019am\u00e9nagement du territoire et la construction a \u00e9t\u00e9 mise en consultation en septembre 2026. Il est donc clair que les principaux instruments ne sont pas encore mis en \u0153uvre. Pour les propri\u00e9taires, les promoteurs et les communes, cela signifie que, m\u00eame si une plus grande marge de man\u0153uvre est en cours de pr\u00e9paration, la p\u00e9nurie sur le march\u00e9 du logement persiste pour l\u2019instant.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La demande reste forte<br><\/strong>Il est \u00e9galement difficile de d\u00e9sengorger le march\u00e9, car la r\u00e9gion continue d\u2019attirer une nouvelle demande. En septembre 2026, Vontobel a annonc\u00e9 la construction d\u2019un nouveau campus \u00e0 Baar, dont l\u2019ouverture est pr\u00e9vue en 2030. De telles expansions accentuent la pression sur un march\u00e9 du logement d\u00e9j\u00e0 marqu\u00e9 par l\u2019arriv\u00e9e de nouveaux r\u00e9sidents ais\u00e9s et par une demande internationale.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Pour le march\u00e9 immobilier, cette \u00e9volution est explosive, car elle aggrave non seulement les tensions sociales, mais modifie \u00e9galement les flux migratoires internes au sein du canton. Lorsque des m\u00e9nages suisses plus \u00e2g\u00e9s quittent une localit\u00e9 o\u00f9 les prix sont \u00e9lev\u00e9s, tandis que des groupes aux revenus plus \u00e9lev\u00e9s s\u2019y installent, la politique du logement passe d\u2019un sujet marginal \u00e0 un facteur d\u2019attractivit\u00e9 ayant un impact direct sur la structure d\u00e9mographique.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Dans le canton de Zoug, le nombre de Suisses en \u00e2ge de prendre leur retraite qui quittent la r\u00e9gion est sup\u00e9rieur \u00e0 la moyenne. Alors que les avantages fiscaux demeurent, les loyers \u00e9lev\u00e9s et une offre de logements extr\u00eamement limit\u00e9e poussent la classe moyenne hors du march\u00e9. La strat\u00e9gie cantonale en mati\u00e8re de logement est certes en cours de mise en \u0153uvre, mais de nombreux instruments ne porteront leurs fruits qu\u2019au cours des prochaines ann\u00e9es, au plus t\u00f4t.<\/p>\n","protected":false},"author":2,"featured_media":168740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[55961,56027,55979,56003,8736],"tags":[63263,872,3931,50088,13078,2002,58964,62137,3539],"class_list":["post-168739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evaluations-analyses-de-marche","category-planification-developpement","category-promotion-du-site","category-residentiel","category-region-zug","tag-binnenwanderung","tag-immoinvest-fr","tag-immonews-fr","tag-kanton-zug-fr","tag-leerwohnungsziffer-fr","tag-news-fr","tag-preisgunstiger-wohnraum","tag-wohnpolitische-strategie-2030","tag-wohnungsmarkt-fr"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"Dans le canton de Zoug, le nombre de Suisses en \u00e2ge de prendre leur retraite qui quittent la r\u00e9gion est sup\u00e9rieur \u00e0 la moyenne. Alors que les avantages fiscaux demeurent, les loyers \u00e9lev\u00e9s et une offre de logements extr\u00eamement limit\u00e9e poussent la classe moyenne hors du march\u00e9. La strat\u00e9gie cantonale en mati\u00e8re de logement est certes en cours de mise en \u0153uvre, mais de nombreux instruments ne porteront leurs fruits qu\u2019au cours des prochaines ann\u00e9es, au plus t\u00f4t.","autor":"","ort":"Zug","bildunterschrift":"","zusammenfassung":"<ul>\r\n<li>Zug verliert \u00fcberdurchschnittlich viele \u00e4ltere Schweizer Haushalte.<\/li>\r\n<li>Hohe Mieten \u00fcberlagern Steuervorteile im Pensionsalter.<\/li>\r\n<li>Neue Wohninstrumente des Kantons wirken erst verz\u00f6gert.<\/li>\r\n<\/ul>\r\n","bild_im_grid":false,"gallerie":"","newsim":"4681"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Dans le canton de Zoug, le nombre de Suisses en \u00e2ge de prendre leur retraite qui quittent la r\u00e9gion est sup\u00e9rieur \u00e0 la moyenne. Alors que les avantages fiscaux demeurent, les loyers \u00e9lev\u00e9s et une offre de logements extr\u00eamement limit\u00e9e poussent la classe moyenne hors du march\u00e9. La strat\u00e9gie cantonale en mati\u00e8re de logement est certes en cours de mise en \u0153uvre, mais de nombreux instruments ne porteront leurs fruits qu\u2019au cours des prochaines ann\u00e9es, au plus t\u00f4t.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"immovestuser\"\/>\n\t<meta name=\"google-site-verification\" content=\"fHJKvgWpZCR2zVBHWfkQeFXC11qieUSff0HGNYfuyLA\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.immo-invest.ch\/fr\/zug-verliert-aeltere-schweizer-an-den-wohnungsdruck\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien - Die\u00a0Plattform f\u00fcr Standorte und Immobilien\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Zug perd des Suisses \u00e2g\u00e9s en raison de la pression immobili\u00e8re - immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien\" \/>\n\t\t<meta property=\"og:description\" content=\"Dans le canton de Zoug, le nombre de Suisses en \u00e2ge de prendre leur retraite qui quittent la r\u00e9gion est sup\u00e9rieur \u00e0 la moyenne. 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