{"id":166472,"date":"2026-10-01T09:00:00","date_gmt":"2026-10-01T07:00:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=166472"},"modified":"2026-10-01T08:36:36","modified_gmt":"2026-10-01T06:36:36","slug":"wohnen-treibt-den-markt-retail-kippt-ab-2","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/fr\/wohnen-treibt-den-markt-retail-kippt-ab-2\/","title":{"rendered":"Le logement stimule le march\u00e9, tandis que le commerce de d\u00e9tail est en perte de vitesse"},"content":{"rendered":"<p>L&rsquo;indice Swiss Real Estate Sentiment Index, \u00e9tabli par KPMG, a recul\u00e9 \u00e0 47,5 points en 2026, contre 69,5 points l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Ce recul s&rsquo;explique principalement par le ralentissement de la dynamique des prix. L&rsquo;\u00e9valuation de l&rsquo;\u00e9conomie suisse reste l\u00e9g\u00e8rement n\u00e9gative, \u00e0 -5,0 points, sans pour autant faire basculer le climat g\u00e9n\u00e9ral sur le march\u00e9 de l&rsquo;investissement immobilier.<\/p>\n<p>La situation reste particuli\u00e8rement claire dans le segment r\u00e9sidentiel. L\u2019indice partiel d\u00e9di\u00e9 \u00e0 l\u2019immobilier r\u00e9sidentiel s\u2019\u00e9tablit \u00e0 109,8 points, et environ 90 % des experts interrog\u00e9s s\u2019attendent \u00e0 une poursuite de la hausse des prix au cours des douze prochains mois. Parall\u00e8lement, la p\u00e9nurie de logements adapt\u00e9s s\u2019aggrave. L\u2019indice de l\u2019offre a chut\u00e9 \u00e0 \u2013122,3 points, et 84 % des participants s\u2019attendent \u00e0 une p\u00e9nurie mod\u00e9r\u00e9e \u00e0 forte.<\/p>\n<p><strong>Zurich reste en t\u00eate<br \/><\/strong>Au niveau r\u00e9gional, les personnes interrog\u00e9es continuent de placer Zurich en t\u00eate des pr\u00e9visions de prix, avec 104,0 points. Viennent ensuite la Suisse centrale avec 87,4 points et la r\u00e9gion l\u00e9manique avec 84,1 points. Lugano reste en territoire n\u00e9gatif avec -7,9 points, et le Tessin dans son ensemble continue d&rsquo;\u00eatre \u00e9valu\u00e9 \u00e0 la baisse.<\/p>\n<p>Par cat\u00e9gorie d\u2019implantation, ce sont les centres urbains qui obtiennent les meilleurs r\u00e9sultats, avec 88,5 points. Les centres de taille moyenne et les agglom\u00e9rations atteignent 76,1 points. M\u00eame les zones p\u00e9riph\u00e9riques restent positives, avec 8,8 points, mais perdent nettement de leur attractivit\u00e9 par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, qui avait \u00e9t\u00e9 exceptionnellement forte.<\/p>\n<p><strong>Le commerce de d\u00e9tail reste le point faible<br \/><\/strong>L\u2019indice des prix tous segments confondus a chut\u00e9 \u00e0 60,7 points, contre 89,0 points lors de l\u2019ann\u00e9e record de 2025. Environ 62 % des plus de 370 experts immobiliers interrog\u00e9s s\u2019attendent n\u00e9anmoins \u00e0 une hausse des prix. Alors que les surfaces de bureaux (-2,7 points) et les surfaces commerciales (-4,1 points) ne subissent qu\u2019une l\u00e9g\u00e8re pression, les pr\u00e9visions pour les biens immobiliers destin\u00e9s \u00e0 la vente s\u2019effondrent nettement, avec une baisse de 40,2 points.<\/p>\n<p>Le secteur per\u00e7oit une pression suppl\u00e9mentaire li\u00e9e aux conditions-cadres. KPMG fait \u00e9tat d\u2019un indice de risque de 1,67 point pour 2026, contre 1,58 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Les personnes interrog\u00e9es citent \u00e0 nouveau comme principaux risques le durcissement des r\u00e9glementations, le contexte \u00e9conomique en Europe et les risques li\u00e9s aux taux d\u2019int\u00e9r\u00eat, qui font \u00e0 nouveau l\u2019objet d\u2019une attention accrue. Pour les propri\u00e9taires, les investisseurs et les promoteurs, cela signifie avant tout une chose : le march\u00e9 reste solide, mais les marges de man\u0153uvre se r\u00e9tr\u00e9cissent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une ann\u00e9e 2025 record, le march\u00e9 immobilier suisse voit son \u00e9lan s&rsquo;essouffler, mais reste clairement en hausse selon le Swiss Real Estate Sentiment Index 2026. L&rsquo;immobilier r\u00e9sidentiel continue de stimuler les attentes, tandis que les surfaces commerciales subissent des pressions et que l&rsquo;offre d&rsquo;investissement reste limit\u00e9e.<\/p>\n","protected":false},"author":2,"featured_media":166473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[55961,56003,56000,8453,4957],"tags":[872,3931,3977,2002,12256,17270,62417,17271,880],"class_list":["post-166472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evaluations-analyses-de-marche","category-residentiel","category-retail","category-region-zentralschweiz","category-region-zurich","tag-immoinvest-fr","tag-immonews-fr","tag-kpmg-fr","tag-news-fr","tag-schweizer-immobilienmarkt-fr","tag-swiss-real-estate-sentiment-index-fr","tag-verkaufsimmobilien","tag-wohnimmobilien-fr","tag-zuerich-fr","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"Apr\u00e8s une ann\u00e9e 2025 record, le march\u00e9 immobilier suisse voit son \u00e9lan s'essouffler, mais reste clairement en hausse selon le Swiss Real Estate Sentiment Index 2026. L'immobilier r\u00e9sidentiel continue de stimuler les attentes, tandis que les surfaces commerciales subissent des pressions et que l'offre d'investissement reste limit\u00e9e.","autor":"","ort":"Schweiz\/Z\u00fcrich\/Zentralschweiz\/Genferseeregion\/Tessin","bildunterschrift":"","zusammenfassung":"<ul>\r\n \t<li>Der Sentiment Index sinkt 2026 auf 47,5 Punkte.<\/li>\r\n \t<li>Wohnimmobilien bleiben teuer und Anlagem\u00f6glichkeiten knapp.<\/li>\r\n \t<li>Z\u00fcrich f\u00fchrt, Verkaufsimmobilien geraten klar unter Druck.<\/li>\r\n<\/ul>","bild_im_grid":false,"gallerie":"","newsim":"4295"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Apr\u00e8s une ann\u00e9e 2025 record, le march\u00e9 immobilier suisse voit son \u00e9lan s&#039;essouffler, mais reste clairement en hausse selon le Swiss Real Estate Sentiment Index 2026. L&#039;immobilier r\u00e9sidentiel continue de stimuler les attentes, tandis que les surfaces commerciales subissent des pressions et que l&#039;offre d&#039;investissement reste limit\u00e9e.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"immovestuser\"\/>\n\t<meta name=\"google-site-verification\" content=\"fHJKvgWpZCR2zVBHWfkQeFXC11qieUSff0HGNYfuyLA\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.immo-invest.ch\/fr\/wohnen-treibt-den-markt-retail-kippt-ab-2\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien - Die\u00a0Plattform f\u00fcr Standorte und Immobilien\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Le logement stimule le march\u00e9, tandis que le commerce de d\u00e9tail est en perte de vitesse - immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien\" \/>\n\t\t<meta property=\"og:description\" content=\"Apr\u00e8s une ann\u00e9e 2025 record, le march\u00e9 immobilier suisse voit son \u00e9lan s&#039;essouffler, mais reste clairement en hausse selon le Swiss Real Estate Sentiment Index 2026. L&#039;immobilier r\u00e9sidentiel continue de stimuler les attentes, tandis que les surfaces commerciales subissent des pressions et que l&#039;offre d&#039;investissement reste limit\u00e9e.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.immo-invest.ch\/fr\/wohnen-treibt-den-markt-retail-kippt-ab-2\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2026\/10\/banoviag_Realistic_editorial_photo_of_Swiss_city_residential__474a1f45-36aa-421a-9973-2d2aefdbae0f_2.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2026\/10\/banoviag_Realistic_editorial_photo_of_Swiss_city_residential__474a1f45-36aa-421a-9973-2d2aefdbae0f_2.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-10-01T07:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-10-01T06:36:36+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Immoinvest\/100077962920504\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@i\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Le logement stimule le march\u00e9, tandis que le commerce de d\u00e9tail est en perte de vitesse - immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Apr\u00e8s une ann\u00e9e 2025 record, le march\u00e9 immobilier suisse voit son \u00e9lan s&#039;essouffler, mais reste clairement en hausse selon le Swiss Real Estate Sentiment Index 2026. 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