{"id":162714,"date":"2026-08-13T07:30:00","date_gmt":"2026-08-13T05:30:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=162714"},"modified":"2026-08-12T14:14:05","modified_gmt":"2026-08-12T12:14:05","slug":"proptech-faellt-hart-auf-dem-boden-der-realitaet-auf","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/fr\/proptech-faellt-hart-auf-dem-boden-der-realitaet-auf\/","title":{"rendered":"La PropTech se heurte de plein fouet \u00e0 la r\u00e9alit\u00e9"},"content":{"rendered":"<p>Ce r\u00e9cent changement de tendance ne d\u00e9coule pas de la th\u00e9orie, mais de la pratique. Thomas Herr d\u00e9crit pour konii le foss\u00e9 entre le discours sur la num\u00e9risation et la r\u00e9alit\u00e9 op\u00e9rationnelle comme un probl\u00e8me r\u00e9current du secteur immobilier. Son analyse met en \u00e9vidence des cycles de vente longs, des mises en \u0153uvre laborieuses et&hellip;<\/p>","protected":true,"raw":""},"excerpt":{"rendered":"<p>Ce r\u00e9cent changement de tendance ne d\u00e9coule pas de la th\u00e9orie, mais de la pratique. Thomas Herr d\u00e9crit pour konii le foss\u00e9 entre le discours sur la num\u00e9risation et la r\u00e9alit\u00e9 op\u00e9rationnelle comme un probl\u00e8me r\u00e9current du secteur immobilier. Son analyse met en \u00e9vidence des cycles de vente longs, des mises en \u0153uvre laborieuses et&hellip;<\/p>","protected":false,"raw":""},"author":2,"featured_media":162715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22696,22306,56006,8735,56030],"tags":[60009,42363,872,3931,7215,2002,2236,61065,61066],"class_list":["post-162714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-immo-invest-plus","category-international","category-proptech-fr","category-vente-courtage","tag-google","tag-immobilienportale-fr","tag-immoinvest-fr","tag-immonews-fr","tag-kuenstliche-intelligenz-fr","tag-news-fr","tag-proptech-fr","tag-schweizer-markt","tag-zillow"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"La grande disruption se fait attendre. 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