{"id":153161,"date":"2026-04-14T07:00:00","date_gmt":"2026-04-14T05:00:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=153161"},"modified":"2026-04-13T09:34:53","modified_gmt":"2026-04-13T07:34:53","slug":"von-daten-zu-ki-in-der-immobilienwelt","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/fr\/von-daten-zu-ki-in-der-immobilienwelt\/","title":{"rendered":"Des donn\u00e9es \u00e0 l&rsquo;IA dans le monde de l&rsquo;immobilier"},"content":{"rendered":"\n\n<p class=\"wp-block-paragraph\">C&rsquo;est pr\u00e9cis\u00e9ment pour cette raison qu&rsquo;il vaut la peine de regarder en arri\u00e8re. Car au cours des 30 derni\u00e8res ann\u00e9es, la mani\u00e8re dont les biens immobiliers sont planifi\u00e9s, exploit\u00e9s et g\u00e9r\u00e9s a fondamentalement chang\u00e9.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Il y a 30 ans, de nombreux processus \u00e9taient encore \u00e9tonnamment analogiques. Les donn\u00e9es \u00e9taient rang\u00e9es dans des classeurs et des documents papier, les d\u00e9cisions \u00e9taient fortement bas\u00e9es sur l&rsquo;exp\u00e9rience et moins sur des analyses syst\u00e9matiques. Bient\u00f4t, une phase s&rsquo;est ouverte au cours de laquelle le secteur a \u00e9volu\u00e9 pas \u00e0 pas : les processus sont devenus plus num\u00e9riques, les donn\u00e9es plus importantes, les b\u00e2timents et les entreprises de plus en plus interconnect\u00e9s.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est dans ce contexte qu&rsquo;est n\u00e9 pom, spin-off de l&rsquo;EPF de Zurich, au milieu des ann\u00e9es 1990, avec l&rsquo;id\u00e9e d&rsquo;int\u00e9grer davantage les t\u00e2ches, les donn\u00e9es et les processus dans le secteur de la construction et de l&rsquo;immobilier. Trente ans plus tard, pom f\u00eate son anniversaire et la question de base est toujours tr\u00e8s actuelle : comment penser ensemble de mani\u00e8re judicieuse l&rsquo;immobilier, l&rsquo;organisation et la technologie ?<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Sur le plan technologique, nous sommes aujourd&rsquo;hui \u00e0 un nouveau tournant. La num\u00e9risation de l&rsquo;immobilier continue de progresser : les technologies cloud, l&rsquo;IoT et les mod\u00e8les num\u00e9riques permettent de repr\u00e9senter les b\u00e2timents de mani\u00e8re toujours plus pr\u00e9cise. Ce que l&rsquo;on appelle le Digital Twin devient de plus en plus une r\u00e9alit\u00e9 et cr\u00e9e de nouvelles possibilit\u00e9s d&rsquo;automatisation des processus.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Parall\u00e8lement, la mani\u00e8re dont les entreprises travaillent \u00e9volue. L&rsquo;intelligence artificielle va modifier de nombreux processus dans les ann\u00e9es \u00e0 venir, notamment l\u00e0 o\u00f9 de grandes quantit\u00e9s d&rsquo;informations doivent \u00eatre trait\u00e9es et o\u00f9 les d\u00e9cisions doivent encore \u00eatre prises manuellement aujourd&rsquo;hui. Des donn\u00e9es diff\u00e9rentes peuvent \u00eatre analys\u00e9es plus facilement, des r\u00e9sultats pr\u00eats \u00e0 l&#8217;emploi peuvent \u00eatre g\u00e9n\u00e9r\u00e9s automatiquement et les d\u00e9cisions peuvent \u00eatre massivement acc\u00e9l\u00e9r\u00e9es, m\u00eame avec la participation de l&rsquo;homme. Les syst\u00e8mes d&rsquo;assistance, appel\u00e9s agents, font partie du travail quotidien.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Parall\u00e8lement, un coup d&rsquo;\u0153il sur le secteur r\u00e9v\u00e8le une zone de tension int\u00e9ressante : le d\u00e9veloppement technologique progresse rapidement, mais la mise en \u0153uvre dans les entreprises est nettement plus lente.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Depuis 2016, pom Consulting AG mesure chaque ann\u00e9e le degr\u00e9 de maturit\u00e9 num\u00e9rique du secteur de la construction et de l&rsquo;immobilier dans le cadre de l&rsquo;<a href=\"https:\/\/www.digitalrealestate.ch\/products-dre-index\/digitalisierungsindex-2026\/\">\u00e9tude Digital Real Estate &#038; Construction<\/a>. Actuellement, l&rsquo;<strong>indice Digital Real Estate<\/strong> se situe \u00e0 <strong>4,3 points sur 10<\/strong> &#8211; une l\u00e9g\u00e8re am\u00e9lioration par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, mais d\u00e9finitivement pas un saut quantique.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Sans surprise, l&rsquo;intelligence artificielle occupe une place de plus en plus importante. Selon l&rsquo;\u00e9tude actuelle, Artificial Intelligence &#038; Machine Learning fait \u00e0 nouveau partie des technologies les plus utilis\u00e9es, avec Platforms &#038; Portals et Data Analytics. L&rsquo;\u00e9valuation de l&rsquo;IA est toutefois nettement plus diff\u00e9renci\u00e9e que les ann\u00e9es pr\u00e9c\u00e9dentes : Environ deux tiers des personnes interrog\u00e9es y voient une grande utilit\u00e9. Lors de l&rsquo;enqu\u00eate de l&rsquo;ann\u00e9e derni\u00e8re, ils \u00e9taient encore 75%. L&rsquo;utilisation plus fr\u00e9quente de l&rsquo;IA rend certes les possibilit\u00e9s de la technologie, mais aussi ses limites, nettement plus visibles et donc les attentes plus r\u00e9alistes.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">La technologie seule ne d\u00e9cide donc pas du succ\u00e8s. Le facteur d\u00e9cisif reste l&rsquo;organisation : la qualit\u00e9 des donn\u00e9es, la capacit\u00e9 de mise en \u0153uvre, des responsabilit\u00e9s claires &#8211; et la volont\u00e9 de remettre en question les m\u00e9thodes de travail existantes.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est peut-\u00eatre l\u00e0 que r\u00e9side le v\u00e9ritable parall\u00e8le avec les 30 derni\u00e8res ann\u00e9es.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A l&rsquo;\u00e9poque aussi, il ne s&rsquo;agissait pas seulement de nouvelles technologies, mais aussi de nouveaux modes de pens\u00e9e. L&rsquo;intelligence artificielle pourrait ainsi devenir la prochaine grande \u00e9tape de d\u00e9veloppement de la branche &#8211; non pas parce qu&rsquo;elle change tout, mais parce qu&rsquo;elle aide \u00e0 mieux ma\u00eetriser la complexit\u00e9 croissante des biens immobiliers et des organisations.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Le secteur immobilier n&rsquo;est pas forc\u00e9ment consid\u00e9r\u00e9 comme un secteur qui \u00e9volue rapidement. Les b\u00e2timents existent depuis des d\u00e9cennies, les processus sont complexes et de nombreuses d\u00e9cisions reposent sur l&rsquo;exp\u00e9rience.<\/p>\n","protected":false},"author":2,"featured_media":153162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22696,52872,52871,52873,56027,8735,4957],"tags":[46265,6420,879,872,3931,55797,2002],"class_list":["post-153161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-immochronique","category-immocolumn","category-immorubrica","category-planification-developpement","category-proptech-fr","category-region-zurich","tag-datenmanagement-fr","tag-digital-twin-fr","tag-immobilienwirtschaft-fr","tag-immoinvest-fr","tag-immonews-fr","tag-kuenstliche-intelligenz-3","tag-news-fr"],"acf":{"bild_mit_ki_erstellt_worden":"","lead":"Le secteur immobilier n'est pas forc\u00e9ment consid\u00e9r\u00e9 comme un secteur qui \u00e9volue rapidement. Les b\u00e2timents existent depuis des d\u00e9cennies, les processus sont complexes et de nombreuses d\u00e9cisions reposent sur l'exp\u00e9rience.","autor":"Simon Caspar, associ\u00e9 g\u00e9rant et membre de la direction, pom+Consulting AG","ort":"","bildunterschrift":"","zusammenfassung":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Le secteur immobilier n&#039;est pas forc\u00e9ment consid\u00e9r\u00e9 comme un secteur qui \u00e9volue rapidement. Les b\u00e2timents existent depuis des d\u00e9cennies, les processus sont complexes et de nombreuses d\u00e9cisions reposent sur l&#039;exp\u00e9rience.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"immovestuser\"\/>\n\t<meta name=\"google-site-verification\" content=\"fHJKvgWpZCR2zVBHWfkQeFXC11qieUSff0HGNYfuyLA\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.immo-invest.ch\/fr\/von-daten-zu-ki-in-der-immobilienwelt\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien - Die\u00a0Plattform f\u00fcr Standorte und Immobilien\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Des donn\u00e9es \u00e0 l\u2019IA dans le monde de l\u2019immobilier - immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien\" \/>\n\t\t<meta property=\"og:description\" content=\"Le secteur immobilier n&#039;est pas forc\u00e9ment consid\u00e9r\u00e9 comme un secteur qui \u00e9volue rapidement. 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